Allison Lane

Title: Nonfiction Book Coach, Podcast Host - The Author's Edge

Publishing

Education: University of Maryland, College Park
Boston, MA, USA
INVITE TO SPEAK

Biography

I help experts turn their ideas into bestselling books that unlock visibility, credibility, and next-level opportunities.

At Lane Lit, I work with high-achieving women—consultants, executives, doctors, and founders—who are ready to write the book that positions them as the go-to authority in their field.

My 1:1 coaching and group programs guide clients through every step of the publishing process:
— Clarifying your big idea
— Writing a proposal that sells
— Securing a traditional book deal (or choosing the right hybrid path)
— Designing a launch strategy that leads to keynotes, media, board seats, or business growth

With 25+ years in brand marketing (Unilever, Burt’s Bees, The Body Shop), I bring a clear, practical approach to what can feel like an overwhelming process. I’ve helped clients land six-figure deals, hit #1 on Amazon, and get featured in Forbes, CBS Mornings, People, and The New York Times.

🎙️ I host The Author’s Edge podcast, where I share clear, honest insight on getting published, growing visibility, and becoming the kind of author people pay attention to—with interviews from literary agents, publishers, and bestselling authors.

Signature offers include:
— Book Deal Blueprint (5-week live program to develop a standout proposal)
— Bestseller Launch School (group coaching for high-impact book marketing)
— Author Accelerator (private coaching to grow platform + pitch with confidence)
— Book Launch in a Box (high-touch launch strategy + implementation support)

If you're ready to turn your expertise into your most powerful asset—a book that works for your brand and your future—let’s connect. 👉 https://calendly.com/allisonlanelit/bestseller

Connect with me! @allisonlanelit – LinkedIn, YouTube, and Instagram.

Passion

Gardening - planting things and seeing them grow. I love that pulling weeds is mesmerizing and somehow counts as exercise.

Origin Story

I’ve spent 25+ years behind the scenes of some of the biggest brand stories—leading PR and marketing campaigns for Burt’s Bees, Unilever, The Body Shop, and more. I pitched 100+ marketing hooks a year to retailers, sponsors, and national media—Wal-Mart to Nordstrom, Ironman to Adele, Cosmopolitan to Good Morning America. That’s where I learned how to distill a big, complex idea into something irresistible. Now I do the same for founders, authors, creatives—crafting sharp, strategic messaging that turns ideas into headlines, products into must-haves, and people into brands. I can create a dozen compelling hooks in under 5 minutes. But the strategy behind them? That’s where the magic happens.

Featured Video

My Podcast

Listen Now

I am willing to travel

More than 100 miles

When it comes to payments

Everything is negotiable

Topics

book deal publishing marketing strategies social media marketing book launch book writing writing nonfiction personal brand building speaking with confidence media outreach media relations media training speaker training pitching media pitching podcasts successful book proposals finding an agent pitching publishers launching a book boost your business by publishing a book perfecting your pitch polishing your message communicating with impact nailing your media interview creating quotable language empowering women women entrepreneurship podcast pitching audience insights connecting with your audience platform building promotions strategies for publishing author strategies debut authors book coach ghostwriting ghostwriter book editor developmental editor business social media marketing digital marketing digital marketing trends book titles subject matter experts owning your expertise social media expert women and adhd neurodiversity positive psychology professional visibility how to get visibility online prepping for media interviews behavioral psychology trauma women and leadership bestselling books discoverability website marketing get a book deal build your author brand author branding personal brand personal brand for academics career pivots for leaders

Origin Story

I’ve spent 25+ years behind the scenes of some of the biggest brand stories—leading PR and marketing campaigns for Burt’s Bees, Unilever, The Body Shop, and more. I pitched 100+ marketing hooks a year to retailers, sponsors, and national media—Wal-Mart to Nordstrom, Ironman to Adele, Cosmopolitan to Good Morning America. That’s where I learned how to distill a big, complex idea into something irresistible. Now I do the same for founders, authors, creatives—crafting sharp, strategic messaging that turns ideas into headlines, products into must-haves, and people into brands. I can create a dozen compelling hooks in under 5 minutes. But the strategy behind them? That’s where the magic happens.