Angela is Founder and CEO of LiveWire Collaborative, a digital marketing consultancy. Here we help businesses to connect, collaborate and convert with digital strategies. Using their signature 5-point process they'll help establish a digital footprint that can expand your brand visibility as well as drive customers to your doorstep. Their services includes Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching, Social Media Analysis, as well as Facebook Ads, Email and Video Marketing. Additionally, Angela has trained several hundred professionals on hot topics such as “How to” Facebook, LinkedIn, Twitter, Winning with Video and There’s an App for That!
Prior to LiveWire Collaborative, Angela spent the past 20 years in high-tech and brings extensive experience leading global teams and products to market. Angela has spoken at the Massachusetts Conference for Women and was featured on the TV series, Our World. She holds an M.S. in Administration and B.S. in Computer Engineering.
Winning with Video in Your Marketing Strategies, PowerUp Your Stories with Video, Unleashing the Power of LinkedIn, PowerUp Your Brand with LinkedIn, 3 Steps to Success with Twitter, Enough with the Likes, Get Paid with Facebook! All Things Social Media, #SocialSelling, Live Streaming, Facebook Ads, Corporate and Board Training, One-On-One Coaching , Turning Board Members into Social Ambassadors
More than 100 miles
Everything is negotiable
A corporate executive at a mid-market venture capitalist firm in Boston approached me because he wanted to learn more about “this LinkedIn thing.” I helped him optimize his LinkedIn profile and to become comfortable reaching out to people online. As a result, during a trip to Chicago, he was able to sit down with people who were eager to meet with him because of their online interactions. Now he has potential deals brewing in several major cities.
I work with corporate executives who want to become thought leaders to give them credibility to get the deals.
After a 25+ year career in high-tech I decided it was time to change. While I was interested in healthcare or education, I was looking for opportunities to connect in technology. Well those are the 2 worst industries for technology. In any event, somehow after a bit of arm twisting I ran for school board in my city (my entry into education). However, the thought of knocking on 90,000 doors was not particularly appealing. Enter Facebook! With a Facebook page and ads I a was able to create brand awareness from my doorstep. This led to my building an online presence for many other political campaigns, to finally deciding the best thing I could do was help other small to midsize businesses expand their online presence to drive greater brand awareness and consideration.
While the rise of video isn’t exactly a secret, it has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources. In this session, we’ll breakdown the myth. We’ll discuss why businesses and thought leaders need to use videos, provide examples of various formats and then demonstrate how it can easily be re-purposed and distributed to maximize your ROI.
If you’re hoping to increase engagement with your audience, provide an in-depth look at your brand, and gain more exposure and awareness, this is the best choice!
We’ll cover the following key points:
1) Benefits of using videos for your overall digital marketing strategy
2) Unique requirements for each channel (Website, Facebook, Twitter, LinkedIn)
3) Tips for re-purposing video content and useful tools
Today’s top performing leaders are social leaders! Learn how to use the world's largest professional networking site to discover your next client or career opportunity.
Your profile is a key component of your experience on LinkedIn. It’s your calling card when you reach out across your network, and it’s how potential contacts will locate you and understand your role. In this interactive session, you will learn how to build a winning profile in 3 simple steps. I’ll further demonstrate how to optimize your profile to build brand awareness by showcasing your talents and skills. How to use University Pages to find contacts that will help you achieve your business goals.
And finally how to easily track industry news, extract customer insights and understand the shifting competitive landscape – all in one place.
Upon completion of this seminar you will know how to expand your personal network and build brand awareness to appear in searches and stay top of mind.
Well like it, love it, hate it, but you simply can’t ignore it—social media is here to stay! You’ve heard all the names – Facebook, YouTube, LinkedIn, Twitter, Pinterest, Google+ and many more. But the questions still remain: What is it? Why do I need it? How will my business benefit? And most importantly can I pick just ONE because we all know time is money!
Upon completion of this seminar you’ll walk away with the following:
Understanding of Social Media ROI (Return on Investment)
How companies and small businesses like yours are utilizing social media
Understanding the most popular social media options
How to match the appropriate social media platform to your business
Join us and discover the many possibilities that exist at the intersection of business and social media, and learn how to shake things up with social media and turn your passions into profits!