Brenda M., Chief Engagement Officer & LinkedIn Coach at Meller Marketing LLC

Brenda M.

Chief Engagement Officer & LinkedIn Coach at Meller Marketing LLC

Marketing and Advertising

Education: BSBA - MBA

Detroit, MI, USA

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Biography

Brenda Meller is a self-proclaimed “ambassador” of LinkedIn, national speaker, and the Chief Engagement Officer at Meller Marketing, which helps business professionals enjoy a bigger slice of the LinkedIn pie. She’s a marketer who “GETS” LinkedIn and who helps business professionals bring their brand to life to help them generate more leads, build more visibility for their business, and walk away empowered about how to use LinkedIn more effectively.

In 2021, she published her first book, "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn" and produced an audiobook version in 2022. In 2023, she launched her first podcast, "Enthusiastically Self-Employed."

Brenda confesses to being an introvert at heart but she LOVES presenting to live and virtual audiences. She has delivered hundreds of workshops, presentations, and coaching to individuals, and groups small and large.

Her approach has always been to present information in a "judgement-free" zone, where there are no bad questions, and to make sure every attendee gains new insights that can be put to use right away.

Connect with Brenda on LinkedIn by visiting www.linkedin.com/in/brendameller and clicking on MORE. Include a note and mention you found Brenda via Innovation Women.

Passion

Helping business professionals get a bigger slice of the LinkedIn pie! I have a rescue dog named Pepper (who is a black lab / German Shephard mix) and I am a huge supporter of the American Cancer Society (in memory of my mom) and the Leukemia and Lymphoma Society (in memory of a dear friend).

I am willing to travel

More than 100 miles

When it comes to payments

I generally get paid for speaking but make exceptions

Topics

linkedin marketing social selling pie how to create a strong online brand lead generation entrepreneurship introvert online brand online branding personal brand personal brand building business goals social media linkedin sales techniques linkedin marketing training social selling through linkedin personal branding for executives getting found online marketing and lead generation organic lead generation personal branding surprising tools for marketing that really work marketing strategy

Best Story

Each of us has the ability to change the oil in our own car. But do you want to get your hands dirty? Do you want to spend hours looking up YouTube videos, prepping materials, and taking time away from what you ENJOY doing to save some money doing your own oil change? As a LinkedIn expert and coach, companies hire me to train their teams and conference attendees on how to get more out of LinkedIn, optimizing your time and effort. Hiring me is similar to taking your car to the shop for the oil change: you get access to an expert -- in a shorter amount of time than it would take you to learn LinkedIn on your own!

Origin Story

For the past 15 years, I have been embracing social media to help propel my personal and professional efforts. I first realized the power of social media when I made a career change through LinkedIn at the height of Michigan's downturn in 2008.

After moving into a new career, I started sharing my knowledge of social media through workshops, webinars, presentations, and via online blogs.

The short story is that I love marketing and social media and I have developed a knack for sharing it with others. Over the past few years, I've had a few mentors suggest I lean into it. So here I am, and here you are.

Example talks

🤩 How to Leverage LinkedIn to Become Enthusiastically Self-Employed

Ask most solopreneurs / entrepreneurs who left corporate (often not by choice) about their business journey, and chances are, they'll tell you having a powerful personal brand was one of their keys to success. In this talk, I'll empower and inspire your audience to not only consider the possibility of self-employment, but to show them the steps to tapping into the power of LinkedIn to grow their brand, develop a powerful referral network, and launch their solo business while never looking back to their former corporate life -- except, well, to realize how those experiences can be used to propel their own business forward everyday.

🎉Pre-Conference Workshop: Maximizing LinkedIn at (Your Conference Name)

Sure, you have a LinkedIn account, but have you thought about how to leverage it for maximum benefit while at the conference? Attend this pre-conference workshop led by an experienced LinkedIn trainer and coach who will show you how to maximize your LinkedIn account while at the conference, to make new connections, meet in-person, and create visibility for you and your company. Workshop attendees should have a LinkedIn account and know their account password, and can bring their laptops for hands-on instruction and demonstrations.

What's New on LinkedIn?

LinkedIn is continually rolling out new features to engage its 1 billion members. Using the BEST ingredients can help you get a bigger slice of the LinkedIn pie. This is a hands-on workshop where we'll be reviewing the latest LinkedIn features and talking about how to leverage them to support your business and personal branding goals. Bring your laptop (and know your LinkedIn login/password), and be sure to have the latest LinkedIn app on your phone.

After attending this workshop, attendees will:
✅ Know how to access LinkedIn's newest features on the desktop version of LinkedIn and on the LinkedIn mobile app

✅ Understand technical aspects and specifications for new features

✅ Start thinking creatively about using features to support your business and personal branding

✅ Decide which features they will use NOW and which they will consider for LATER (or not at all...)

🍌 A Bunch of Us Were Talking, and You Can Do Better on LinkedIn 🥧

Sure, you're ON LinkedIn, but let's be honest: you're not making the most of your personal brand. It might be because you're too busy to focus on yourself because you're so focused on your business goals. Or maybe you know there's a better way, but you don't know where to start. You can do better, and you should!

During this session, Brenda Meller will help you:
🔑 Unlock the secrets to using LinkedIn to brand yourself better while supporting your business goals
🔑 HINT: it's as easy as P-I-E
🔑 Practice these techniques LIVE in the session

🥧 Get a Bigger Slice of the LinkedIn P.I.E: How to Optimize LinkedIn to Support Your Company and Your Career💰

Ever notice how some people seem to really “get” LinkedIn, and others blend in? Bring your laptop for hands-on instruction by Brenda Meller who will show us how to get a bigger slice of the LinkedIn P.I.E. to support our company and our careers, focusing on:
(P) Profile optimization;
(I) Invitation strategy; and
(E) Engagement and posting.