Brenda Meller

Chief Engagement Officer & LinkedIn Marketing Coach at Meller Marketing

Member since January 2023

Marketing and Advertising

Education: BSBA - Dual MBA /MSMKT
Detroit, MI, USA

Biography

Brenda Meller is an international speaker, emcee, and the Chief Engagement Officer at Meller Marketing — and she'll be the first to tell you she's an introvert. That confession tends to surprise audiences. What doesn't surprise them is what happens next: they leave with a clear LinkedIn strategy and the confidence to actually use it.

Over 15 years and thousands of audiences worldwide, Brenda has built a reputation for making LinkedIn feel less overwhelming and more like an opportunity. Her signature PIE Framework — Profile Optimization, Invitation & Messaging Strategy, and Engage Your Network — gives professionals a practical system they can implement immediately, no matter where they're starting from.

Brenda is the author of the best-selling book Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn (also available as an audiobook) and host of the podcast Enthusiastically Self-Employed. She speaks for corporations, sales teams, executives, and self-employed professionals across industries — from the Cleveland Clinic and Detroit Economic Club to DOMOTEX USA and the Legal Marketing Association.

Event planners choose Brenda because she delivers. Her signature "judgment-free zone" ensures every attendee — LinkedIn novice or seasoned user — walks away feeling equipped, not overwhelmed.

Connect with Brenda on LinkedIn at www.linkedin.com/in/brendameller (click "More," include a note, and mention you found her via Innovation Women).

Passion

Professionally, nothing lights me up more than helping professionals claim their bigger slice of the LinkedIn pie and build real confidence online. Personally, my heart belongs to my family and my rescue dog, Pepper (an energetic Black Lab/German Shepherd mix). I'm also a proud supporter of the American Cancer Society and the Leukemia & Lymphoma Society — in loving memory of my mom and a dear friend.

Best Story

Each of us has the ability to change the oil in our own car. But do you want to spend hours watching YouTube videos and getting your hands dirty when you could be doing what you actually love? Companies hire me to train their teams and conference attendees on LinkedIn — and hiring me is like taking your car to the shop: you get expert results in a fraction of the time it would take to figure it out yourself. And even if I haven't worked with your make and model yet, just like a great mechanic knows cars — I know LinkedIn.

Origin Story

In 2008, at the height of Michigan's economic downturn, I was ready to make a career move — but I had a full-time job, a family including a young child, and a long commute. Spending hours scrolling job boards wasn't an option. So I did something different: I used LinkedIn to send a direct message to the hiring manager. Mine was the first message he received — even though hundreds of people had applied. That message got me an interview. The interview got me the job.

That's when I knew LinkedIn was something special.

From there, I started sharing what I knew — through workshops, webinars, and presentations. While I was in corporate marketing, a few mentors nudged me to lean into it full-time, teaching LinkedIn to teams and speaking about it from the stage. So here I am, and here you are.

Example Talks

🥧 How to Get a Bigger Slice of the LinkedIn P.I.E

Ever notice how some people seem to really "get" LinkedIn, and others just blend in? In this keynote or workshop, you'll learn how to build your personal brand online and generate more awareness and leads for your business — all through an easy-to-remember framework:

P — Profile Optimization
I — Invitation & Messaging Strategy
E — Engage Your Network

Optional: bring your laptop or follow along on the LinkedIn app on your phone. You'll need to know your login!

After attending this session, you will:
✅ Optimize your LinkedIn profile to make a powerful first impression
✅ Connect with intention using a smart invitation and messaging strategy
✅ Engage your network to build visibility and generate leads
✅ Walk away with a clear, actionable framework you can implement immediately

🔓 Unlocking LinkedIn's Power: From Lurker to Leader

Imagine leaving (Your Conference Name) with a network of new connections and a LinkedIn profile that attracts opportunities. In this interactive workshop, you'll gain the strategies and skills to make that vision a reality — building the confidence to navigate LinkedIn, grow meaningful relationships, and position yourself for success. Overachievers welcome! Please bring your laptop or phone with the LinkedIn app installed.

After attending this session, you will:
✅ Build a LinkedIn profile that positions you as a leader in your field
✅ Grow your network with intention and confidence
✅ Show up consistently to stay top of mind with your connections
✅ Leave with a clear action plan you can put to work immediately

🤩 How to Leverage LinkedIn to Become Enthusiastically Self-Employed

Ask most solopreneurs and entrepreneurs who left corporate — often not by choice — about their business journey, and chances are LinkedIn played a starring role. In this talk, you'll discover how to tap into the power of LinkedIn to build your personal brand, develop a referral network, and grow your solo business — using every bit of your corporate experience as fuel, not baggage.

After attending this session, you will:
✅ Build a LinkedIn presence that attracts clients and opportunities
✅ Develop a referral network that supports your business goals
✅ Position your corporate background as an asset to your personal brand
✅ Leave with a clear LinkedIn action plan for your self-employed journey

✨ What's New on LinkedIn?

LinkedIn is continually rolling out new features to engage its 1 billion members. Knowing which features to use — and which to skip — can help you get a bigger slice of the LinkedIn pie. This hands-on workshop covers the latest LinkedIn features and how to leverage them to support your business and personal branding goals. Bring your laptop and know your login, and make sure you have the latest LinkedIn app on your phone.

After attending this workshop, you will:
✅ Know how to access LinkedIn's newest features on desktop and mobile
✅ Understand the technical specs for new features so you can use them confidently
✅ Think creatively about using features to support your brand and business goals
✅ Decide which features to use NOW — and which to save for later (or skip entirely)

🍌 A Bunch of Us Were Talking, and You Can Do Better on LinkedIn 🥧

Sure, you're on LinkedIn — but let's be honest: you're not making the most of it. Maybe you're too focused on your business to focus on yourself. Or maybe you know there's a better way, but you don't know where to start. You can do better. And this session will show you how.

During this session, you will:
🔑 Unlock the secrets to using LinkedIn to build your personal brand while supporting your business goals
🔑 Learn the PIE Framework — an easy-to-remember system for LinkedIn success
🔑 Practice these techniques LIVE during the session

Topics/Keywords

linkedin marketing social selling pie how to create a strong online brand lead generation entrepreneurship introvert online brand online branding personal brand personal brand building business goals social media linkedin sales techniques linkedin marketing training social selling through linkedin personal branding for executives getting found online marketing and lead generation organic lead generation personal branding surprising tools for marketing that really work marketing strategy emcee mc host meeting host

Featured Video

I am willing to travel more than 100 miles
Yes
I generally get paid for speaking but make exceptions

Best Story

Each of us has the ability to change the oil in our own car. But do you want to spend hours watching YouTube videos and getting your hands dirty when you could be doing what you actually love? Companies hire me to train their teams and conference attendees on LinkedIn — and hiring me is like taking your car to the shop: you get expert results in a fraction of the time it would take to figure it out yourself. And even if I haven't worked with your make and model yet, just like a great mechanic knows cars — I know LinkedIn.

Origin Story

In 2008, at the height of Michigan's economic downturn, I was ready to make a career move — but I had a full-time job, a family including a young child, and a long commute. Spending hours scrolling job boards wasn't an option. So I did something different: I used LinkedIn to send a direct message to the hiring manager. Mine was the first message he received — even though hundreds of people had applied. That message got me an interview. The interview got me the job.

That's when I knew LinkedIn was something special.

From there, I started sharing what I knew — through workshops, webinars, and presentations. While I was in corporate marketing, a few mentors nudged me to lean into it full-time, teaching LinkedIn to teams and speaking about it from the stage. So here I am, and here you are.

I am willing to travel more than 100 miles
Yes
I generally get paid for speaking but make exceptions

Example Talks

🥧 How to Get a Bigger Slice of the LinkedIn P.I.E

Ever notice how some people seem to really "get" LinkedIn, and others just blend in? In this keynote or workshop, you'll learn how to build your personal brand online and generate more awareness and leads for your business — all through an easy-to-remember framework:

P — Profile Optimization
I — Invitation & Messaging Strategy
E — Engage Your Network

Optional: bring your laptop or follow along on the LinkedIn app on your phone. You'll need to know your login!

After attending this session, you will:
✅ Optimize your LinkedIn profile to make a powerful first impression
✅ Connect with intention using a smart invitation and messaging strategy
✅ Engage your network to build visibility and generate leads
✅ Walk away with a clear, actionable framework you can implement immediately

🔓 Unlocking LinkedIn's Power: From Lurker to Leader

Imagine leaving (Your Conference Name) with a network of new connections and a LinkedIn profile that attracts opportunities. In this interactive workshop, you'll gain the strategies and skills to make that vision a reality — building the confidence to navigate LinkedIn, grow meaningful relationships, and position yourself for success. Overachievers welcome! Please bring your laptop or phone with the LinkedIn app installed.

After attending this session, you will:
✅ Build a LinkedIn profile that positions you as a leader in your field
✅ Grow your network with intention and confidence
✅ Show up consistently to stay top of mind with your connections
✅ Leave with a clear action plan you can put to work immediately

🤩 How to Leverage LinkedIn to Become Enthusiastically Self-Employed

Ask most solopreneurs and entrepreneurs who left corporate — often not by choice — about their business journey, and chances are LinkedIn played a starring role. In this talk, you'll discover how to tap into the power of LinkedIn to build your personal brand, develop a referral network, and grow your solo business — using every bit of your corporate experience as fuel, not baggage.

After attending this session, you will:
✅ Build a LinkedIn presence that attracts clients and opportunities
✅ Develop a referral network that supports your business goals
✅ Position your corporate background as an asset to your personal brand
✅ Leave with a clear LinkedIn action plan for your self-employed journey

✨ What's New on LinkedIn?

LinkedIn is continually rolling out new features to engage its 1 billion members. Knowing which features to use — and which to skip — can help you get a bigger slice of the LinkedIn pie. This hands-on workshop covers the latest LinkedIn features and how to leverage them to support your business and personal branding goals. Bring your laptop and know your login, and make sure you have the latest LinkedIn app on your phone.

After attending this workshop, you will:
✅ Know how to access LinkedIn's newest features on desktop and mobile
✅ Understand the technical specs for new features so you can use them confidently
✅ Think creatively about using features to support your brand and business goals
✅ Decide which features to use NOW — and which to save for later (or skip entirely)

🍌 A Bunch of Us Were Talking, and You Can Do Better on LinkedIn 🥧

Sure, you're on LinkedIn — but let's be honest: you're not making the most of it. Maybe you're too focused on your business to focus on yourself. Or maybe you know there's a better way, but you don't know where to start. You can do better. And this session will show you how.

During this session, you will:
🔑 Unlock the secrets to using LinkedIn to build your personal brand while supporting your business goals
🔑 Learn the PIE Framework — an easy-to-remember system for LinkedIn success
🔑 Practice these techniques LIVE during the session

Topics/Keywords

linkedin marketing social selling pie how to create a strong online brand lead generation entrepreneurship introvert online brand online branding personal brand personal brand building business goals social media linkedin sales techniques linkedin marketing training social selling through linkedin personal branding for executives getting found online marketing and lead generation organic lead generation personal branding surprising tools for marketing that really work marketing strategy emcee mc host meeting host