Annette Richmond
Video-First Content Marketing Coach | LinkedIn Strategy Speaker | Author and Podcaster | Helping Consultants, Entrepreneurs and B2B Pros Build Visibility with Consistent, Confident Content at Black Dog Marketing Strategies
Professional Training and Coaching
Education: BA English / Media, Sacred Heart University, Fairfield, CT - MA Psychology, Fairfield University, Fairfield, CT
Stamford, CT, USA
Biography
Annette Richmond, MA, is a dynamic content marketing and video strategy trainer who helps consultants, coaches, and thought leaders grow their visibility and confidence online—especially on LinkedIn.
With a background in media studies and a former career in magazine writing, Annette has always been captivated by the power of storytelling. She brings that passion to life through content marketing that connects—and video strategies that convert.
Annette is the host of Content Marketing School Live, a LinkedIn Live broadcast and podcast that launched in 2024, following her first podcast in 2020 and her LinkedIn Live debut in 2021. She makes content creation feel doable, authentic, and even fun—especially for those who are camera-shy or just getting started.
A sought-after speaker known for her relatable, high-energy style, Annette has delivered sessions at national and regional conferences including the NRWA Annual Conference and SOCT SHRM HR Professional Development Summit & Law Symposium, with repeat invitations for 2024.
She’s a proud member of Innovation Women and an active leader in her local Chamber of Commerce. Annette also organizes and hosts LinkedIn Local Fairfield County CT events, creating offline spaces for professionals to connect and collaborate.
Annette holds an MA in Psychology from Fairfield University and a BA in English and Media Studies from Sacred Heart University—an academic blend that informs both her practical strategies and her people-first approach.
Passion
I’m passionate about helping people stop overthinking and start showing up—especially on video. Most of my clients already have something valuable to say. They just need help getting out of their own way so they can share it with clarity and confidence. That’s where I come in. Through content strategy, video coaching, and a whole lot of encouragement, I help coaches, consultants, and experts finally get visible and connect with the people who need their message.
Best Story
One of my favorite moments as a speaker happened in the most unexpected place: the airport.
I had just wrapped up a conference presentation on video marketing, and while waiting at my gate, an attendee from my session came over to say thank you. He told me that instead of listening to a podcast on his flight home, he downloaded one of the apps I mentioned—and recorded his very first video right there in the terminal.
He said, “You made it feel doable.”
That moment has stuck with me ever since. Because it’s not just about marketing—it’s about helping people move through their fear and actually start. And when someone takes action because of something I shared? That’s the best part of this work.
Origin Story
The idea for Black Dog Marketing Strategies was sparked over lunch at a post-pandemic conference.
At the time, I was shifting from a focus on personal branding to content marketing, and as the organization’s membership chair, I had already been encouraging members to use video through a community contest I ran. People began to associate me with video—which I loved.
During one lunch, a colleague asked how to create a simple “meet me” video. I showed her how to download a free app on her phone and shared a few quick techniques to get started. That one conversation turned into more—how to launch a LinkedIn Live show, how to create social media graphics, how to feel confident on camera.
And that’s when it clicked: I wasn’t just helping people create content—I was helping them be seen.
Today, through Black Dog Marketing Strategies, I work with B2B consultants, coaches, and entrepreneurs to develop content marketing strategies that build trust, increase visibility, and support sustainable growth—especially through the power of video.
Example talks
Get Over Yourself and Get On Camera: 5 Real Strategies to Build Confidence and Create Better Videos
Think you need to look or sound a certain way to show up on video? You don’t. People don’t care what you look like or sound like, they only care if your message is relevant to them.
In this session, you’ll learn five real strategies to help you feel more confident, natural, so you can prevent your content from screaming “hostage video.” No acting skills, no big production, just simple, proven ways to stop overthinking and start sharing your message.
You’ll learn:
→ How to use “lazy videos” to ease into creating content (without being the star of the show)
→ Confidence-boosting techniques like power poses and the “Mirror Method”
→ How to trick your brain into talking to a person, not a camera (aka suspension of disbelief)
→ Why short, scripted clips save you time and anxiety
→ The 14-day BOCA method for practicing without pressure
Whether you're just starting or just stuck, this session will help you show up on video with more confidence, more ease, and way less anxiety.
Save Time and Supercharge Podcast Promotion Using AI: A Step-by-Step System
You don’t need a team, or more hours in the day, to grow your podcast. You need a smarter system.
In this session, you’ll learn the exact AI-powered workflow that can help you record, edit, clip, write show notes, and promote each podcast episode using tools like Riverside, ChatGPT, and Opus Clip—even if your podcast is audio-only.
You’ll learn:
→ How to record once and repurpose across platforms
→ How to turn your transcript into a show summary, 5 key takeaways, and 5 high-converting episode titles
→ How to batch-create promo clips for YouTube and social media
→ Where to post, what to include, and how to keep it sustainable
This is a practical, repeatable system you can implement immediately—a secret weapon for creators who want to grow their podcast without burning out.
Grow Your Personal Brand and Business with Content Creation Strategies
Are you struggling to go beyond text-only posts on LinkedIn? Know you should be recording videos but don't know where to begin? It’s time to change that.
Learn how to create engaging content that will boost your visibility, attract potential clients, and enhance your standing as a thought leader on LinkedIn. It’s easier than you think to produce appealing content that will help you stand out.
In this session, Annette Richmond will teach you how to:
• Record videos without looking like you’re being held hostage
• Create popular document posts, known as Sliders, that drive engagement
• Use images to drive traffic to your website, online program, etc.
• Save time by batching content and scheduling your posts
• Add whimsy to your content with GIFs
LinkedIn is a big, noisy place. The key to standing out is sharing content that drives engagement. Creating that content – and actually having fun doing it – is easier than you think.
This program is designed for B2B professionals, consultants, and entrepreneurs who want to build their brand and reputation as thought leaders by hosting LinkedIn Live broadcasts. (It can also be adapted for podcasters.)
It can be delivered as a webinar or conference break-out session.
Featured Video
I am willing to travel
Up to 100 miles
When it comes to payments
Everything is negotiable
Topics
Best Story
One of my favorite moments as a speaker happened in the most unexpected place: the airport.
I had just wrapped up a conference presentation on video marketing, and while waiting at my gate, an attendee from my session came over to say thank you. He told me that instead of listening to a podcast on his flight home, he downloaded one of the apps I mentioned—and recorded his very first video right there in the terminal.
He said, “You made it feel doable.”
That moment has stuck with me ever since. Because it’s not just about marketing—it’s about helping people move through their fear and actually start. And when someone takes action because of something I shared? That’s the best part of this work.
Origin Story
The idea for Black Dog Marketing Strategies was sparked over lunch at a post-pandemic conference.
At the time, I was shifting from a focus on personal branding to content marketing, and as the organization’s membership chair, I had already been encouraging members to use video through a community contest I ran. People began to associate me with video—which I loved.
During one lunch, a colleague asked how to create a simple “meet me” video. I showed her how to download a free app on her phone and shared a few quick techniques to get started. That one conversation turned into more—how to launch a LinkedIn Live show, how to create social media graphics, how to feel confident on camera.
And that’s when it clicked: I wasn’t just helping people create content—I was helping them be seen.
Today, through Black Dog Marketing Strategies, I work with B2B consultants, coaches, and entrepreneurs to develop content marketing strategies that build trust, increase visibility, and support sustainable growth—especially through the power of video.
Example talks
Get Over Yourself and Get On Camera: 5 Real Strategies to Build Confidence and Create Better Videos
Think you need to look or sound a certain way to show up on video? You don’t. People don’t care what you look like or sound like, they only care if your message is relevant to them.
In this session, you’ll learn five real strategies to help you feel more confident, natural, so you can prevent your content from screaming “hostage video.” No acting skills, no big production, just simple, proven ways to stop overthinking and start sharing your message.
You’ll learn:
→ How to use “lazy videos” to ease into creating content (without being the star of the show)
→ Confidence-boosting techniques like power poses and the “Mirror Method”
→ How to trick your brain into talking to a person, not a camera (aka suspension of disbelief)
→ Why short, scripted clips save you time and anxiety
→ The 14-day BOCA method for practicing without pressure
Whether you're just starting or just stuck, this session will help you show up on video with more confidence, more ease, and way less anxiety.
Save Time and Supercharge Podcast Promotion Using AI: A Step-by-Step System
You don’t need a team, or more hours in the day, to grow your podcast. You need a smarter system.
In this session, you’ll learn the exact AI-powered workflow that can help you record, edit, clip, write show notes, and promote each podcast episode using tools like Riverside, ChatGPT, and Opus Clip—even if your podcast is audio-only.
You’ll learn:
→ How to record once and repurpose across platforms
→ How to turn your transcript into a show summary, 5 key takeaways, and 5 high-converting episode titles
→ How to batch-create promo clips for YouTube and social media
→ Where to post, what to include, and how to keep it sustainable
This is a practical, repeatable system you can implement immediately—a secret weapon for creators who want to grow their podcast without burning out.
Grow Your Personal Brand and Business with Content Creation Strategies
Are you struggling to go beyond text-only posts on LinkedIn? Know you should be recording videos but don't know where to begin? It’s time to change that.
Learn how to create engaging content that will boost your visibility, attract potential clients, and enhance your standing as a thought leader on LinkedIn. It’s easier than you think to produce appealing content that will help you stand out.
In this session, Annette Richmond will teach you how to:
• Record videos without looking like you’re being held hostage
• Create popular document posts, known as Sliders, that drive engagement
• Use images to drive traffic to your website, online program, etc.
• Save time by batching content and scheduling your posts
• Add whimsy to your content with GIFs
LinkedIn is a big, noisy place. The key to standing out is sharing content that drives engagement. Creating that content – and actually having fun doing it – is easier than you think.
This program is designed for B2B professionals, consultants, and entrepreneurs who want to build their brand and reputation as thought leaders by hosting LinkedIn Live broadcasts. (It can also be adapted for podcasters.)
It can be delivered as a webinar or conference break-out session.