Member since October 2022
Driven by intention and curiosity, my career to-date has given me a 360 view of the Marketing world - spanning Agency, Brand, Not-for-Profit, Social Enterprise and the Insight sides of the business.
My core purpose is to open up people's vantage point with infectious energy and inspire the ability to see what’s possible, whether it's for clients and their businesses, the team at IMI International or people that I'm surrounded by, so that together we uncover and hone-in on the opportunities that deliver both our personal and mutual success.
My professional experience encompasses brand transformation and optimization; growth strategy development; communications strategy and articulation, partnership and sponsorship strategy, team leadership and empowerment, plus entrepreneurial business development and hustle.
I use this foundation as fuel for my current role, my speaking opportunities, board and committee roles across multiple organizations.
There are two ways to see the world:
Seeing what prevents you,
Or seeing what you want.
My passion is to spark the energy to see, articulate and go after opportunity; to change the conversation from what prevents you to seeing what can propel you forward, whether it can be a business or personal challenge.
Key note and panel presentations are always led by current and relevant insight and are customized to the audience to ensure that they are as pragmatic as possible; always delivered with clarity and infectious energy.
I'm a product of Curiosity, Inspiration, Clarity and Purposeful Action.
CURIOSITY by being open, reframing my thinking to the positive and constructive side, openness to different viewpoints, actively listening and considering multiple perspectives.
Seeking INSPIRATION from others, from myself, making small changes that can make a big difference.
Gaining CLARITY of what I like, what I'm interested in, what learning gaps I need to fill, what draws me in and sometimes more important - what pushes me away.
Taking PURPOSEFUL ACTION, small attainable goals, simplifying the complex, focusing on the essential and just doing!
These core principles have led me to where I am today and will continue to lead me forward.
This is one example of a multi episode series by the name of On Bourbon Street: A live conversation about current events affecting business and the world at large.
IMI NextWaveTM Trust Exposed report released on October 18th, 2021.
Trust is integral to brands and businesses. In this presentation we dive into the proof-points that marketers need to know to make strong decisions.
Section 1: Fundamentals of Trust: size of influence, what it's made of, how you can lose it, can you get it back?
Section 2: Category, Brand, and Demographic Differences
Section 3: Importance of the Right Messaging: Messages that both drive and drain trust in brands
Understanding what you can do, even the simplest things, can help drive your revenue and profit.
https://www.youtube.com/watch?v=AQ4cmbMfqJg
IMI International’s NextWave webinar, The Power of Brand, presented July 14th, 2022.
The presentation dives into essential insight needed for any marketer or business owner looking to understand key proof points behind why building a brand is essential for your ROI and the health of your business.
The presentation also dives into where to focus to drive immediate sales while building brand equity.
https://www.youtube.com/watch?v=A91fgHgI97I
All insight is gathered in the months, weeks and hours leading up to the presentation.
I'm a product of Curiosity, Inspiration, Clarity and Purposeful Action.
CURIOSITY by being open, reframing my thinking to the positive and constructive side, openness to different viewpoints, actively listening and considering multiple perspectives.
Seeking INSPIRATION from others, from myself, making small changes that can make a big difference.
Gaining CLARITY of what I like, what I'm interested in, what learning gaps I need to fill, what draws me in and sometimes more important - what pushes me away.
Taking PURPOSEFUL ACTION, small attainable goals, simplifying the complex, focusing on the essential and just doing!
These core principles have led me to where I am today and will continue to lead me forward.
This is one example of a multi episode series by the name of On Bourbon Street: A live conversation about current events affecting business and the world at large.
IMI NextWaveTM Trust Exposed report released on October 18th, 2021.
Trust is integral to brands and businesses. In this presentation we dive into the proof-points that marketers need to know to make strong decisions.
Section 1: Fundamentals of Trust: size of influence, what it's made of, how you can lose it, can you get it back?
Section 2: Category, Brand, and Demographic Differences
Section 3: Importance of the Right Messaging: Messages that both drive and drain trust in brands
Understanding what you can do, even the simplest things, can help drive your revenue and profit.
https://www.youtube.com/watch?v=AQ4cmbMfqJg
IMI International’s NextWave webinar, The Power of Brand, presented July 14th, 2022.
The presentation dives into essential insight needed for any marketer or business owner looking to understand key proof points behind why building a brand is essential for your ROI and the health of your business.
The presentation also dives into where to focus to drive immediate sales while building brand equity.
https://www.youtube.com/watch?v=A91fgHgI97I
All insight is gathered in the months, weeks and hours leading up to the presentation.