Paula S. White is a dynamic, innovative professional with a 20+ year track record in corporate and entrepreneurial leadership settings. Specializing in transforming Inside Sales Teams into multi-million-dollar channels, Paula has consistently surpassed performance goals across industries like Travel, Veterinary, and Healthcare. Her success is rooted in a motivational approach, strategic planning, and forward-thinking.
Paula emphasizes the importance of building meaningful relationships and mastering communication to drive profit growth. She finds great satisfaction in creating a workplace of communication, responsibility, and commitment. By upskilling or reskilling talent, she empowers individuals and organizations to reach their full potential.
As the creator of the Conscious Communication Framework, Paula optimizes team performance and cultivates innovation. Her unique approach blends communication, music and business, a concept she shares through her book, "Side B: Remix Your Leadership Style," and her engaging workshops.
Outside of her leadership communication workshops, Paula indulges her passion for music by attending concerts, co-producing songs, being featured in the Wall Street Journal, and exploring the intersection of communication, music, and leadership.
Change is the only constant. Companies need/want leaders who are both business savvy and deeply connected to people. This blend of knowledge and intuition allows them to excel in any professional setting, from startups to global corporations. In order to do that - we need to talk - not text!
My passion for people drives everything I do. I'm on a mission to break the social silence. By focusing on communication strategies, reskilling, and upskilling in meaningful conversations and human engagement, I aim to transform today's workforce. People are our most valuable resource, and we're losing the art of connecting. Bringing relationship skills to the forefront of leadership and encouraging humanity in our interactions would be my greatest reward. Communication matters, and conversations should always be meaningful!
More than 100 miles
Everything is negotiable
After years of climbing the corporate ladder, things changed - I changed. I lost my way to data and results. I lost me! I was in Atlanta for a conference and decided to check out the local convert scene and wouldn't you know, The Struts were playing a a small quaint venue. So I purchased VIP tickets and brought my husband - I thought this would help me get out of my funk!
We arrive early with our VIP access to meet the band members. We sprint to get front-row seats.... I forgot that that in these types of venues that the first floor is known as the mosh pit, which is standing room only. Yea - being my age, which you can figure out later, we decide to go under the rope barrier and head straight upstairs for excellent seats - first row - center stage of the balcony.
As I am enjoying the evening and singing every song – out of tune – naturally.
There is a moment – during the show that my mind shifts, I couldn't take my eyes away and I notice the relationship and energy between the audience (fans) and the band. The floor is packed with singing fans, that are clearly enjoying themselves.
At that moment, I asked myself, What if Leaders could "rock" that same kind of attention with the teams. The Side B Band was formed to help leaders tune into their people/relationship skills!
My AH-HA Moment: We Listen To People The Same As We Listen To Music:
Music has always been a powerful tool for expression and connection, and as leaders, we can harness its power to enhance our leadership skills. Through creativity, self-expression, stress reduction, productivity, and celebration, music has the potential to transform our approach to leadership.
However, it goes beyond just listening to music; it also involves understanding the Conscious Communication Framework. This framework emphasizes the importance of mindful communication in building strong relationships and effective teams.
By incorporating elements of conscious communication, we create an environment to true connection - not just connectivity.
Remember when conversations flowed uninterrupted, free from the buzz of a phone, the flick of an arm, or a distracted glance? We’re living in a world where distractions are endless, especially in business. Our days are filled with pings, notifications, and screen-time overload. Leaders and teams believe they’re over-communicating, thinking it’s a sign of productivity. But in reality, we’re more disconnected than ever. We are missing the moments that matter, the real conversations that create trust, and the human connections that drive success.
The truth? Reducing our conversations to mere 'uh-huhs,' 'k's,' or thumbs-up emojis is costing businesses billions in miscommunication, leading to delayed projects, missed opportunities, and fractured relationships. We think we’re listening, but we’ve lost the art of actually hearing the voices that matter. What if the real problem isn't communication overload, but a failure to listen in the right way? It’s time to stop confusing efficiency with connection. What if, instead of endless talking, we focused on listening as a mindset—a powerful tool that could transform your business outcomes? That’s where real innovation, growth, and loyalty are born.
In this engaging session, Paula S. White—creator of the Conscious Communication Framework and author of Side B: Remix Your Leadership Style—will show you how to master the art of Conscious Listening. Through her 4 Zones of Listening, Paula offers a simple, practical framework that will transform how you communicate, build trust, and build true collaboration. You’ll walk away with the tools to cut through the noise and create meaningful, results-driven conversations that impact your business at every level.
Key Outcomes:
• Embrace Listening as a Mindset: Go beyond hearing to create deeper, intentional connections.
• Master the 4 Zones of Listening: Learn a simple framework to enhance every conversation.
• Rebuild Real Connections: Step away from screens and re-engage with those around you for stronger, more authentic relationships.
When the daily grind consumes our focus, it's easy to become tone-deaf to what counts most — people. That can leave us singing the blues about the resulting attrition, lost productivity, and lower bottom line. Instead of the classical management playlist focused on procedures and data, today’s rock star leaders are playing an alternative tune -- forming meaningful relationships with their teams for radically better results!
What if we could remix our leadership strategy, using music to orchestrate something uniquely collaborative? Music can magically unlock creative potential, strengthen relationships, and inspire people. When used as both a metaphor and a management tool, music puts us better in-tune with our teams, both intellectually and emotionally. We’ll hear beyond the details of the data - to truly understand the melody of people's motivations. By mixing resume skills with people skills, leadership rock stars hit play on ALL leadership capabilities, maximizing productivity, retention, and revenue.
Paula S. White, the Leadership DJ, helps leaders spin a new track for success! Her entertaining and interactive keynote illuminates how music can act as a universal language and a management tool. Her hot beats like "Learning to Fly" or "Who Are You?" will get your audience tapping their toes while reflecting on their leadership style. They’ll refine their hidden leadership potential and behaviors, and they’ll remix their own personal leadership playlist, to propel their business to a new crescendo!
Are you ready to top the charts of success?
Key Outcomes:
• Compose an atmosphere of collaboration and success.
• Listen to your inner melody to remix your own, unique leadership playlist.
• Leverage the “Both/And Approach to Leadership.”
• Unlock the power of music to energize teams and proactively manage moods.