Amy Isaman

Founder at Amy Isaman, Nonfiction Book Coach

Member since November 2025

Writing and Editing

Education: B.A. University of California, Davis: English; - M.A. Cal State Dominguez Hills: Humanities/Literature
Spring Creek, NV, USA

Biography

Amy Isaman is a nonfiction book coach, author, and educator who teaches experts and entrepreneurs how to use story to create genuine connection in an AI-driven world. She specializes in helping writers uncover the core message that drives their work and shape it into compelling prescriptive nonfiction that resonates, persuades, and delivers meaningful change for readers.

With decades of teaching experience, Amy guides authors from idea to outline with a strategic lens—ensuring they pursue the right book for their audience, their business ecosystem, and their long-term goals. A certified Author Accelerator nonfiction book coach, she partners selectively with clients in a variety of fields, providing deep support on proposal and manuscript development.

Amy speaks on the power of story, how to integrate narrative into authority-driven nonfiction without diluting expertise, the strategic decisions that determine whether a book will create real transformation, and tackling the challenges in the creative process. Her sessions give audiences practical, actionable tools to clarify ideas, strengthen message, and build connection through story.

Passion

Amy is a passionate advocate for entrepreneurs, experts, and educators turn their ideas into books that truly reflect their message and make an impact. Historically, women wrote only 10% of all books; today, they publish more than half. I’m excited to be part of that growth as both an author and a book coach, helping more women share their voices and creative work with the world.

Amy's fuels her own creativity through quilting, hand stitching, and writing. She's published four novels and is currently at work on a nonfiction book focusing on embracing and exploring creativity for mid-life women.

Best Story

My entire career has been around supporting people (including myself) in excavating their stories and clarifying their messages, and sharing them in the world.

1) How 3 years teaching in a residential school for at risk teens, helping them find their voices and shaping heartbreaking personal narratives impacted my own understanding of creative vulnerability and the power of writing to heal and understand our experiences.

2) How being silenced in creative writing workshop led me to believe I had nothing to say, so I silenced myself for 20 years until I worked through the blocks of my inner critic, perfectionism, self-doubt and began to identify as a writer.

3) Reconnecting with my own voice and writing through journaling, blogging, writing a book, landing an agent, and ultimately self-publishing four novels. I had to move beyond the deep need for external validation.

My stories remind audiences that fear is part of the creative process, vulnerability is powerful, and sharing stories and writing books is an important step toward connection and impact.

Origin Story

After years of writing novels, I discovered a new calling in the most unexpected way: a friend reached out for help with her memoir. "I don’t know what I’m doing,” she said. “You’re a writer and a teacher, and I love your books. Can you help me with mine?”

Through listening, asking questions, and helping that first client shape her ideas, I discovered book coaching, a way to guide writers from idea to outline, clarify their message, and create books that truly connect with and transform readers. Every book has its purpose. Some grow businesses, some heal or transform the reader, and some connect a grandchild with her grandmother. This is the beauty of the work that I do; every writer gets to decide, and I’ll guide them to write the book they are meant to write.

That journey—helping others find their voice, embrace vulnerability, and transform their ideas into work that matters—is at the heart of everything I speak and teach about.

Example Talks

Stories Matter: Narrative & Reflection to Connect, Engage, and Transform

Who it’s for: Writers, creatives, aspiring authors, thought leaders, and entrepreneurs who know story matters—and want to emphasize their point and teach with narrative.

Focus:


  • Why story is essential in nonfiction

  • How real stories connect emotionally in a world increasingly mediated by AI

  • How to decide which stories belong and which do not

  • How to structure stories strategically within and across chapters for impact

Participants leave able to:


  • Make deliberate decisions about story inclusion and use story as a tool for transformation

  • Recognize which stories truly serve their message

  • Use story to support transformation

  • Humanize their expertise and connect with readers

Choose the Right Book for Your Business: Test Ideas, Maximize Impact

Who it’s for:Entrepreneurs, business authors, thought leaders, and experts using a book as a strategic tool.

Focus:


  • How to select a book concept aligned with business goals

  • Methods for testing market interest and commercial viability

  • Balancing purpose, audience, and business strategy in book planning

Participants leave able to:


  • Evaluate and select the strongest book idea for their goals

  • Test concepts before committing time and resources


The Courage to Create: Opening Yourself to the Creative Process

Who it’s for: People who want to create—write a book, start a project, make something meaningful—but feel blocked by fear, self-doubt, perfectionism, or the belief that they are “not creative enough.”

Focus: A practical, inspiring talk showing how momentum, confidence, and clarity are built through choice and action, not certainty.


  • Why creative resistance is usually an identity and decision problem, not a talent problem

  • Recognizing yourself as a creator and making space—internally and externally—for creative work

  • Moving from idea overload to intentional ideation

  • The role of choice in breaking creative paralysis

  • Execution as a practice of commitment, routine, and trust in the process

Participants leave able to:


  • Identify as creators without waiting for permission or credentials

  • Generate and evaluate ideas without getting stuck or overwhelmed

  • Feeling confident in their ability to choose one idea to commit to instead of endlessly circling possibilities

  • Build a simple, sustainable plan to follow through

  • Take meaningful creative action even when fear is present

Topics/Keywords

writing book writing books author publishing a book publishing successful book proposals creativity nonfiction ideas female entrepreneurship boost your business by publishing a book book proposal book publishing book coach owning your expertise book deal storytelling storytelling for impact narrative story idea development mindset creative mindset
I am willing to travel more than 100 miles
Yes
Everything is negotiable

Best Story

My entire career has been around supporting people (including myself) in excavating their stories and clarifying their messages, and sharing them in the world.

1) How 3 years teaching in a residential school for at risk teens, helping them find their voices and shaping heartbreaking personal narratives impacted my own understanding of creative vulnerability and the power of writing to heal and understand our experiences.

2) How being silenced in creative writing workshop led me to believe I had nothing to say, so I silenced myself for 20 years until I worked through the blocks of my inner critic, perfectionism, self-doubt and began to identify as a writer.

3) Reconnecting with my own voice and writing through journaling, blogging, writing a book, landing an agent, and ultimately self-publishing four novels. I had to move beyond the deep need for external validation.

My stories remind audiences that fear is part of the creative process, vulnerability is powerful, and sharing stories and writing books is an important step toward connection and impact.

Origin Story

After years of writing novels, I discovered a new calling in the most unexpected way: a friend reached out for help with her memoir. "I don’t know what I’m doing,” she said. “You’re a writer and a teacher, and I love your books. Can you help me with mine?”

Through listening, asking questions, and helping that first client shape her ideas, I discovered book coaching, a way to guide writers from idea to outline, clarify their message, and create books that truly connect with and transform readers. Every book has its purpose. Some grow businesses, some heal or transform the reader, and some connect a grandchild with her grandmother. This is the beauty of the work that I do; every writer gets to decide, and I’ll guide them to write the book they are meant to write.

That journey—helping others find their voice, embrace vulnerability, and transform their ideas into work that matters—is at the heart of everything I speak and teach about.

I am willing to travel more than 100 miles
Yes
Everything is negotiable

Example Talks

Stories Matter: Narrative & Reflection to Connect, Engage, and Transform

Who it’s for: Writers, creatives, aspiring authors, thought leaders, and entrepreneurs who know story matters—and want to emphasize their point and teach with narrative.

Focus:


  • Why story is essential in nonfiction

  • How real stories connect emotionally in a world increasingly mediated by AI

  • How to decide which stories belong and which do not

  • How to structure stories strategically within and across chapters for impact

Participants leave able to:


  • Make deliberate decisions about story inclusion and use story as a tool for transformation

  • Recognize which stories truly serve their message

  • Use story to support transformation

  • Humanize their expertise and connect with readers

Choose the Right Book for Your Business: Test Ideas, Maximize Impact

Who it’s for:Entrepreneurs, business authors, thought leaders, and experts using a book as a strategic tool.

Focus:


  • How to select a book concept aligned with business goals

  • Methods for testing market interest and commercial viability

  • Balancing purpose, audience, and business strategy in book planning

Participants leave able to:


  • Evaluate and select the strongest book idea for their goals

  • Test concepts before committing time and resources


The Courage to Create: Opening Yourself to the Creative Process

Who it’s for: People who want to create—write a book, start a project, make something meaningful—but feel blocked by fear, self-doubt, perfectionism, or the belief that they are “not creative enough.”

Focus: A practical, inspiring talk showing how momentum, confidence, and clarity are built through choice and action, not certainty.


  • Why creative resistance is usually an identity and decision problem, not a talent problem

  • Recognizing yourself as a creator and making space—internally and externally—for creative work

  • Moving from idea overload to intentional ideation

  • The role of choice in breaking creative paralysis

  • Execution as a practice of commitment, routine, and trust in the process

Participants leave able to:


  • Identify as creators without waiting for permission or credentials

  • Generate and evaluate ideas without getting stuck or overwhelmed

  • Feeling confident in their ability to choose one idea to commit to instead of endlessly circling possibilities

  • Build a simple, sustainable plan to follow through

  • Take meaningful creative action even when fear is present

Topics/Keywords

writing book writing books author publishing a book publishing successful book proposals creativity nonfiction ideas female entrepreneurship boost your business by publishing a book book proposal book publishing book coach owning your expertise book deal storytelling storytelling for impact narrative story idea development mindset creative mindset