Julie Wanzer, LEED AP, Owner at Business Rewritten, Inc.

Julie Wanzer, LEED AP

Owner at Business Rewritten, Inc.

Marketing and Advertising

Education: University of Maryland, College Park

Denver, CO, USA

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Biography

Julie Wanzer, LEED AP, is the author of Get Them to Care: How to Leverage LinkedIn to Build Your Online Presence and Become a Trusted Brand, and Owner of Business Rewritten, a marketing communication firm, with 20 years of experience. Ms. Wanzer is a marketing strategist and professional speaker of various communication topics, including online personal and company branding, seller-doer business development best practices, social media marketing, and professional writing workshops. She also provides corporate trainings ranging from social media strategy to seller doer business development tactics.

She has been a business owner since 2015 with a focus on the architecture/engineering/construction (A/E/C) and commercial real estate industries. Ms. Wanzer has consulted with a variety of engineering firms and general contractors, ranging from $1 million to $5.9 billion companies, to help them increase their market value.

Ms. Wanzer has presented on these business development and marketing strategies for several associations, including the National Association for Women in Construction, the Society for Marketing Professional Services, National Rural Water Association, American Council of Engineering Companies of Colorado, the Associated General Contractors of Colorado, and the Colorado Contractors Association.

Passion

Passion = travel for me! I have had a passport since I was born and have traveled to 6 countries and 38 out of 50 states in the U.S.

I relish in the freedom to get on a plane and wake up in a completely different time zone. Learning about other cultures, sampling various cuisines and gaining experiential knowledge always brings a smile to my face.

I am willing to travel

More than 100 miles

When it comes to payments

I generally get paid for speaking but make exceptions

Topics

social media marketing social media strategies social media personal branding online marketing building a professional brand online business development women in construction resume writing writing construction consulting services engineering company branding the importance of branding in a noisy world digital branding personal branding for executives marketing strategies tiktok linkedin marketing training linkedin linkedin profiles linkedin training linkedin workshop digital marketing author

Best Story

One of my favorite stories to share on stage is back in 2019 when I was hired on by a design firm to evaluate their LinkedIn company presence and the profiles of their executive team.

I walk into their huge, glass-facade conference room and no sooner than I say "My name is Julie Wanzer and I am here to talk LinkedIn company and personal branding with you...", than did I hear one of the owners of the firm blurt out, "I've worked in Denver for over 30 years. Everyone knows who I am. Why do I need a LinkedIn profile?"

And I immediately asked, "Well, do you participate in project interviews to win work for your firm?" And the man curtly replied, "Of course!"

I then followed up with, "I'm sure you already know this, but in the past 10 years, most development projects in Denver are owned by companies outside of Colorado, by firms in Texas and California. When these owners evaluate firms and invite them to interview, they need a reference point for you and your team and a sense of connection. Do you have solid relationships with all the owners in Texas and California?" The man paused for a minute, looked down at his phone, then back up at me and said, "No. Continue."

This Principal now has an active LinkedIn profile and more connections with out-of-state developers than half of the design firms in Denver.

Origin Story

I never had a clear path in my career, honestly, until I stumbled into the world of design and construction during the downturn in 2008. I was hired by McGraw-Hill Construction in Washington D.C. as part of their SmartMarket Report team to interview Owners, Developers, Contractors, Architects and Engineers about their commercial construction projects and I have not looked back since. I threw myself into this architecture/engineering/construction (A/E/C) industry, learning about every facet and even pursuing and achieving my Leadership in Energy and Environmental Design Accredited Professional designation in 2009.

After I moved to Colorado and worked for 4.5 years in-house at an engineering firm and then an architecture firm in Marketing and Business Development roles, I started my own marketing communications firm, Business Rewritten, in 2015. My purpose is to get people to care about the impactful stories behind design and construction projects through online branding, social media and video storytelling.

Since 2016, I have really enjoyed telling stories as a professional speaker in front of design and construction professionals and their affiliates to help them win more work and recruit and retain the next generation of the architecture/engineering/construction (A/E/C) industry.