Amy G.

CEO and Founder at Hidden Consumers Consulting

Food & Beverages

Education: UW-Superior - College of St. Scholastica
Lake Elsinore, CA, USA

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Biography

Amy’s mission is to help those in the food and beverage industry who are doing better to find their hidden consumers. Her book “The Hidden Consumer” shows how roughly 60% of Americans are looking for more transparency from the industry. Our goal is to help our clients become the trusted source for people in this group.

Amy’s journey has gone down many unexplored paths. From discovering success in retail to paralysis to opening her own business. Her persistence to keep going with a smile and laugh in the face of difficult situations has kept her moving forward.

She uses her experience to discuss the steps she achieved to move on from paralysis and find a new direction and dream. The steps she used can be used by anyone to find what works best for them. Amy’s path is as unique as she is but through her experiences a business analyst she was able to breakdown the basics of her success to set anyone up for success.

She is the author of "The Hidden Consumer" due out in January 2025.
She is a certified Business Analyst through UC Davis

Passion

My passion is to make a positive impact on the food industry through ingredient transparency. We can protect those who need to avoid certain incidents while showing companies how to increase their bottom line.

My other passion is being a disability advocate. As a mobility device user, the obstacles to basic living are massive.

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I am willing to travel

More than 100 miles

When it comes to payments

Everything is negotiable

Topics

marketing strategy food industry allergy and hypersensitivity food allergies food allergy navigating food allergies brand loyalty meet consumers needs public relations writer author hidden consumers natural foods organic foods cosmetics skincare websites book author

Best Story

I spent my early working years managing retail stores. The second company I worked for, Ann Taylor Loft, promoted me to the district's anchor store in 2002. They handed me the keys and told me the company was working on a severance package for me. They intended to close the store in 6 months. I accepted the challenge and turned the store around. I gave them their keys back 2 and a half-year later. We had gone from a $ 500,000-a-year store to an $8 million-a-year store.

Origin Story

My road to starting my own company was a 20-year journey. It began with me successfully turning around retail stores and knowing I wanted to be a consultant. Life and a disability happened from paralysis to almost a decade of short-term work before I could work full-time again. Then allergies struck and my husband and I had to move from MN to CA so I could buy safe food. My allergies are so severe I cannot buy food in a grocery store. The move to CA lit the flame for me to finally do what I dreamed of, start a business. I opened my consulting business on March 2, 2020, and within a week I had to change gears to keep my doors open. This path set me up to move my work into my passions: help parents shop safely for food for their children, and to start the groundwork of becoming a motivational and keynote speaker.