Amy G.

CEO and Founder at Hidden Consumers Consulting

Food & Beverages

Education: UW-Superior - UC Davis
Lake Elsinore, CA, USA

Biography

Amy's journey has been fraught with challenges. From paralysis to food sensitivities and allergies she has continued to move forward and find her joy in life.

Her company, Hidden Consumer's Consulting, focuses on helping businesses find their Hidden Consumer through websites that attract, engage, and convert by creating a human connection. Her system works in most industries but her biggest impact is the food industry working with those who make a product intended "to be better".

Over the years she has become disabled and is an advocate for inclusion in the world of disability. ADA is the bare minimum a company needs to have in place to not get sued. Inclusion means you want people with disabilities at your events, in your meetings, and part of what you do.

She is the author of "The Hidden Consumer" due out in January 2025.
She is a certified Business Analyst through UC Davis
She is certified in Google Analytics.

Passion

My passion is to make a positive impact on the world around me.
In my work, I want to help moms easily shop for their family members with ingredient allergies and sensitivities.
In my advocacy, I want to help those with disabilities included not only in discussions but in decision-making. Our bodies may be broken but our brains still work.

Featured Video

Featured Book

I am willing to travel

More than 100 miles

When it comes to payments

Everything is negotiable

Topics

marketing strategy food industry allergy and hypersensitivity food allergies food allergy navigating food allergies brand loyalty meet consumers needs public relations writer author hidden consumers natural foods organic foods cosmetics skincare websites book author keynote speaker keynote google analytics 4 imposter syndrome

Best Story

I spent my early working years managing retail stores. The second company I worked for, Ann Taylor Loft, promoted me to the district's anchor store in 2002. They handed me the keys and told me the company was working on a severance package for me. They intended to close the store in 6 months. I accepted the challenge and turned the store around. I gave them their keys back 2 and a half-year later. We had gone from a $ 400,000-a-year store to an $8 million-a-year store.

Origin Story

My road to how I started is based on being a successful businesswoman working in retail for other corporations but being filled with self-doubt. Today we call it Imposter Syndrome. My imposter syndrome worked against me to the tune of being fired twice despite unmatched success. Today I use my origin story as a keynote to walk people through how to overcome their obstacles by starting with 3 steps. The beauty of these steps is you can use them on repeat for almost any situation.