Amy G.
CEO and Founder at Hidden Consumers Consulting
Food & Beverages
Education: UW-Superior - UC Davis
Lake Elsinore, CA, USA
Biography
Amy’s journey as a speaker began with her health challenges. She consistently found ways to survive and thrive, and she uses her experiences to help others navigate life.
For years, undiagnosed health issues pushed her to reexamine her relationship with food and products, sparking a deeper understanding of the overlooked challenges many consumers face. Her experience opened her eyes to the power of health-conscious buyers and inspired her mission to bridge the gap between brands and the consumers who need them most.
Amy is also a proud disability advocate. As a part-time wheelchair user and someone who has faced workplace discrimination, she transformed adversity into opportunity. After being repeatedly told she was a “risk” by potential employers, Amy wrote her own story. She founded a successful business that employs others with disabilities, proving that inclusion isn’t just possible—it’s powerful.
Her keynote uses her story of struggle to thrive to help others. When she speaks, people feel her energy and are engaged. Depending on the topic, they see how they can use her techniques to improve their lives.
Her business presentations and workshops provide actionable steps. Participants are engaged, ask questions, and are motivated to make changes to improve their businesses. Amy’s expertise spans business analytics, SEO, and consumer behavior. She leverages tools like Google Analytics 4 to help companies understand their ideal customers and craft strategies grounded in real data.
Whether through her consulting work, her book, or her speaking engagements, Amy remains dedicated to creating a more inclusive and accessible marketplace—one where brands thrive by serving the hidden consumers who need them most.
Passion
Amy Graves is a passionate advocate for health-conscious consumers, a published author, and an expert in accessibility and inclusion. As the founder of Hidden Consumers Consulting, Amy helps brands in the natural and organic industries connect with the untapped and rapidly growing demographic of "hidden consumers"—individuals whose buying decisions are driven by health concerns, allergies, or sensitivities. Through strategic messaging, marketing, and automation, Amy empowers companies to attract, engage, and convert these consumers into loyal customers.
Her book, The Hidden Consumer (available May 2025), uncovers the untapped potential of this influential market segment, blending her journey with actionable strategies for brands.
Featured Video
Featured Book
When it comes to payments
I sometimes get paid for speaking
Topics
Best Story
I spent my early working years managing retail stores. The second company I worked for, Ann Taylor Loft, promoted me to the district's anchor store in 2002. They handed me the keys and told me the company was working on a severance package for me. They intended to close the store in 6 months. I accepted the challenge and turned the store around. I gave them their keys back 2 and a half-year later. We had gone from a $ 400,000-a-year store to an $8 million-a-year store.
Origin Story
My road to how I started is based on being a successful businesswoman working in retail for other corporations but being filled with self-doubt. Today we call it Imposter Syndrome. My imposter syndrome worked against me to the tune of being fired twice despite unmatched success. Today I use my origin story as a keynote to walk people through how to overcome their obstacles by starting with 3 steps. The beauty of these steps is you can use them on repeat for almost any situation.
Example talks
The Hidden Consumer: Uncovering The Power of Health-Conscious Buyers
Who is the Hidden Consumer? A majority of Americans either have a food sensitivity or an allergy. These are people who shop based on ingredients, not calories.
This is a discussion around Amy's book "The Hidden Consumer: Uncovering The Power of Health-Conscious Buyers". The knowledge she shares inspires participants to eat. Through learning how ingredients are made, the impact of processed and ultra-processed foods on them and their family, and why ingredients are more important than calories, they gain actionable steps to help them on their next grocery shopping trip.
Amy's story draws participants' attention. They ask questions and share their stories and their families struggle with food.
Finding my Giggle During Paralysis: from depression to thriving
This is Amy's story of her journey to recovery from losing the use of both arms in the early morning of November 6th, 2008. She breaks down her 10-year journey of getting back to working full-time against all the odds into three key steps.
Her journey and process help to inspire others to action. Over the years, people have followed-up with Amy to tell her how her story helped them find a new beginning.
Digital Tools into Dollars: Understanding People and Numbers
The number one tool to make your website work for you is understanding your website numbers. These metrics are not random numbers. Your numbers are the representation of people who visit your site. Numbers tell us if you attracted your ideal client. They tell us if people found your message relevant. They also tell us where they became stuck. We will show you how to interpret the data for a new world of marketing possibilities.
We will cover these 3 takeaways:
Attracting the ideal client to your website.
Engaging the ideal client on your website.
CTA Strategy that encourages conversion
For each of these points, we will use GA4 to show what to look for in the metrics.
This works as a presentation or a workshop.
Testimonials
"This is a great workshop for those who want to improve their website in a strategic way. Amy shared information you don’t hear in other webinars and explains ways to use specific metrics to make the essential improvements."
"Practical information to inspire you to know how powerful your company website is as the foundation. Direct business back to you!"
"This person is Amazing. She knows what she’s talking about. Her tips are actionable. I did not feel overwhelmed by the information Very classy the way that you sell yourself. I love you!"
"Amy did a fabulous job of putting website priorities top of mind. Engaging, conversational, and great Q&A"