Amy’s journey as a speaker began with her health challenges. For years, undiagnosed health issues pushed her to reexamine her relationship with food and products, sparking a deeper understanding of the overlooked challenges many consumers face. Her experience opened her eyes to the power of health-conscious buyers and inspired her mission to bridge the gap between brands and the consumers who need them most.

Amy is also a proud disability advocate. As a part-time wheelchair user and someone who has faced workplace discrimination, she transformed adversity into opportunity. After being repeatedly told she was a “risk” by potential employers, Amy chose to write her own story. She founded a successful business that employs others with disabilities, proving that inclusion isn’t just possible—it’s powerful.

Building a Better Future for Brands and Consumers
Amy’s expertise spans business analytics, SEO, and consumer behavior. She leverages tools like Google Analytics 4 to help companies understand their ideal customers and craft strategies grounded in real data. Her approach is built on two pillars:

Ideal Client Perspective: Identifying and speaking the language of your target audience.
Measurement and Accountability: Using accurate data to track progress and deliver measurable results.
Whether through her consulting work, her book, or her speaking engagements, Amy remains dedicated to creating a more inclusive and accessible marketplace—one where brands thrive by serving the hidden consumers who need them most.

Amy Graves is a passionate advocate for health-conscious consumers, a published author, and an expert in accessibility and inclusion. As the founder of Hidden Consumers Consulting, Amy helps brands in the natural and organic industries connect with the untapped and rapidly growing demographic of "hidden consumers"—individuals whose buying decisions are driven by health concerns, allergies, or sensitivities. Through strategic messaging, marketing, and automation, Amy empowers companies to attract, engage, and convert these consumers into loyal customers.

Her book, The Hidden Consumer (available May 2025), uncovers the untapped potential of this influential market segment, blending her journey with actionable strategies for brands.