Jocelyne Morin-Nurse

CEO at Loxentus Inc.


Education: University of Ottawa - UCLA
Victoria, BC, Canada


Jocelyne has been called an “architect of success” possessing an “impressive understanding of business.”
In a career that took her from public service to entrepreneur to CEO of a software company while growing her own leadership training company, she found a passion for impactful leadership, employee empowerment, sustainable growth, and business agility.

She has led organizations through crisis and transformation, redesigned recruiting processes, and overhauled business financials leading to profitability and measured growth.

Through her company, Loxentus Inc., she teaches leaders how to attract and retain top talent – leading to sustainable growth – through impactful leadership, targeted recruiting, and employee empowerment.

She is also the Chair of the Forbes Business Council's Employee Empowerment group and Loxentus is WBE certified.


- Chair of the Forbes Business Council Employee Empowerment Group. December 2021 – present.
- “In the years I’ve collaborated with Jocelyne, especially in her role as an executive, I’ve been impressed by her understanding of business and the successful transformative results she's achieved.” - F. Stephen Fishel, Director of Tax & Advisory Services, SIMA Financial Group, Inc.
- “Jocelyne was a guest for my “15-Minute RESET” podcast and radio show, and she’s just a really polished entrepreneur, author, and speaker. I found her to be not only delightful, but powerful. I feel she’s fast-tracking toward many great things.” - Lori Carrese, 360 Talk Radio for Women
- Jocelyne Morin-Nurse is fiercely dedicated to creating a workplace environment where employees are engaged, invested, and committed to creating a people-centred approach to collaboration and inclusion at work. If you wanted to have a meaningful and in-depth conversation about people-centric leadership, then Jocelyne Morin-Nurse would be a great and authentic place to start. - Kevin McShan, Motivational Speaker and Journalist, Let’s Have This Conversation
- Frequent podcast guest, interviewed for thought leadership on What She Said, Leadership Secrets, Reflect Forward, KAJ Masterclass Live, You Are Buzzworthy, 360 Talk Radio, and more.


I have found a passion for teaching leaders and entrepreneurs how to build a successful people-centric organization through impactful leadership, targeted recruiting, and employee empowerment leading to retention.

Featured Video

When it comes to payments

Everything is negotiable


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Best Story

The best leadership / professional advice I ever received was when I was a translation intern.

Translators are not exactly known for being loud and boisterous.

But we had this Director who was always playing music while working, ranging from top hits to the most obscure versions of songs. He would dance down the hallway on his way to pick up his creation from the printer. Crack the most eye-roll-worthy puns and laugh uproariously at his own linguistic cleverness. And… his work was some of the best written word you’ve ever seen. Even at this high level, he was still constantly learning. Constantly working on improving.

One day, when the team was enjoying lunch at an outdoor patio, he turned to me and said: “Always take your work seriously. Never take yourself seriously.”

His words and example resonated with me. It was possible to be at the top of your game and still have fun.

I carried this philosophy with me throughout my own career.

We didn’t have a term for it then, but this was an early example of a people-centric approach. Bringing your authentic self to work.

In my own leadership, I’ve chosen to apply this same philosophy. I’m a hard worker who cares deeply about the quality of her work. I put in the effort. I put in the time. I role model the behavior. When I collaborate with team members, we focus, we know where we’re going, we push to achieve or exceed our goals. And we also laugh. A lot. And I remind them of the importance of taking our work seriously, but never ourselves.

Origin Story

I never pursued becoming an executive.

But whatever I do, I give it my all.

And so it’s my skills, my hard work, my deep desire to help and lead others that pulled me into that position.

As a child, I became fascinated by the stock market and law and business, and I’d watch the Nightly Business Report (it pairs well with the Jetsons!).

In an odd way, I’d say it wasn’t until I left my stable, well-paying public service position -- and sold our home and almost all of our possessions -- to go cruising on our sailboat with my husband even though I had been "warned" this would ruin my career that I really started down this path. That led us to the motorhome life and a five-year nomadic adventure. I took positions of convenience, freelanced as a writer.

And I joined a software company as an executive assistant (I was only going to do that part-time while growing my writing business), but then became Director of Accounts and Content, then COO, then CEO because they could use my skills and past experience and I kept butting in with my advice. I genuinely wanted to make a difference in everyone's lives by ensuring the organization was efficient, growing, and profitable.

The more I became involved, the better I wanted to be and do and I just read and took courses and learned by doing and offered to help with pretty much everything. It was exhausting but seeing my strategies work really fueled me and pushed me to see what else I could do. How much better I could make things.

Example talks

Embracing Healthy Conflict as a Tool for Team Growth

This session focuses on teaching leaders how to navigate difficult conversations and guide contrasting points of views with clients, team members, business partners, and individuals in positions of power. I discuss the nuances of healthy and unhealthy conflict, the role of healthy conflict in team growth, how to integrate healthy conflict in teams, and the most common implementation issues.