Lori Beth Irvin


Management Consulting

Education: Piedmont College
Chicago, IL, USA


Lori Beth Irvin is an award-winning, global marketing executive with over 20+ years of healthcare marketing experience, with 10 years of senior care and senior living experience. Having been a caregiver to many generations of family, including her own terminally-ill mother, Lori Beth is dedicated to advancing outcomes for older adults. Lori Beth is the Founder & CEO of LBIngenuity, LLC a marketing consultancy agency specializing in senior healthcare. Lori Beth has shaped and scaled a variety of organizations throughout the care continuum with smart, growth marketing strategies.


Providing healthcare organizations with the knowledge and building blocks to scale and grow their organizations. Uplifting and mentoring women in leadership, so they can create and fulfill all of their career dreams.

Featured Video

I am willing to travel

More than 100 miles

When it comes to payments

I generally get paid for speaking but make exceptions


digital strategy sales and marketing content marketing social media online reputation management using digital media strategically for business success team leadership brand building employee engagement

Best Story

From being a mountain girl to a patient, and then a full-time caregiver to my ailing parent, I share personal stories of struggle that propelled me to success. If I can inspire, encourage, or mentor professionals to manifest the success of their dreams, then I have succeeded in my life's work.

Origin Story

...With humble beginnings come beautiful endings! Coming from the rural NE GA Mountains, it was hard to ever conceive that a mountain girl (like me) would ever be able to continue to double her income over the past two decades and become a successful business owner.

Example talks

Why Holistic Marketing is the Only Way to Grow in Senior Living

Learn the principles behind our proven Holistic Marketing Methodology and why innovative senior living communities across the nation are adopting the model to accelerate growth in their communities.

Accelerating Occupancy in Senior Living with Smart Marketing

Discover how smart marketing strategies can advance sales and stabilize occupancy in senior living communities throughout the care continuum.

Solving the Marketing Puzzle for Senior Health Success

The senior health space is a different niche segment in healthcare. Learn how marketing strategies can transform senior care organizations and accelerate business growth...easily.

The Power of Perseverance in Business

How harnessing the power of perseverance can dramatically change your career trajectory.

Social Media Marketing: The FOMO Factor

Utilizing the "fear of missing out" (FOMO) in social media strategies to increase consumer awareness and escalate urgency as a competitive advantage.

The Marketing & Sales Dance: Syncing for Success

Marketing and sales success is a delicate dance. When marketing and sales are in perfect sync, more clients are secured, profits are higher, and employees are more engaged. Discover the dance steps for success and scaling.

Creating Content That Converts

Learn the secret marketing strategy for creating compelling content, that consistently leads to sales conversions.