Toni Caruso

CEO at Academy4Speakers

Member since January 2022

Event Services

Education: B.A. Communications - California State University, Sacramento
Gunter, TX, USA

Biography

With over 30 years of event production experience, Toni has brilliantly managed & successfully organized events small and large for the entertainment, corporate and business-to-business worlds. Toni has taken her skills, experience and behind the scenes event knowledge to professionals so they can help educate, inform and share their genius live on stage.

She operates in the speaking world as she guides, teaches and helps speakers, experts & gifted messengers stand out and monetize their message. The fact is, speaking is one of the fastest ways to build your business and showcase your knowledge and expertise. Being an effective speaker is your ticket to breakthrough results. She wants you to stand up, speak up and show up now because there are people waiting to hear your message.

Toni is the loving wife to Keith and Army Mom to Rocky and a starch supporter of our military worldwide.

Passion

I have had a fun journey through business. I was born an Eventaholic ( a longer story) to a mother who loved to throw a party. I started organizing my own birthday parties in middle school. That lead to organizing events for my high school, even organized and ran the committee for my Junior Prom and wasn't even asked to attend. Every job I had from waitress in college, administrative assistant in the entertainment world to assisting celebrities such as Tina Turner and Olivia Newton-John; my main love and duty was organizing their business events. I just couldn't stop putting together events for business, family and friends. I was addicted and I have enjoyed that addiction so much I turned that passion into a profitable business. I learned that what you love doing you should be doing and making money at it as well.

Best Story

After spending years and years as an event producer, the one thing I see over and over again, are people hoping to find "the one answer" that will change everything in their business. But what makes me so sad is the answers are right there in front of them, but they don't see it. That answer is ACTION. They don't take action. What good is going to conferences, self-help retreats, live & virtual events, sitting for hours taking notes, asking questions only to walk out the door and not use one thing you learned. I like to call myself an Action Hero; not in the Marvel save the world sense. But the person who takes action on the information learned. What good is spending all that time and energy, as well as money, only to put the notebook on the shelf and not use one thing learned that could move your business or your life forward. I have built my events on this exact premise. I only ask speakers onto my stage that share actionable tips my audience can use immediately when they get back to the office. I love a good workshop so that the action can takes place right there in the room. If you are wondering why your business is not growing or you are not getting the results you want when you step off the stage; maybe you need to become an Action Hero in your own life. Put on whatever cape feels good, pull out all those notebooks and review the information you learned. Sit down and set to-do items for the month, week and day that all move you toward the ultimate goal for each quarter and most importantly for the year. Stop looking for others to save you and start saving yourself. I know it can be done, because I have been there, done that and now I'm reaping the rewards. You know you have it in you, so top making excuses, get out of your head and start working.

Origin Story

I was married late in life, age 40. Now that might not be late to most, but in my Italian family it was late. My mother thought I would never settle down. But ultimately, I found the love of my life through video dating. This is before we had dating apps. I met him and a year later we were engaged, 6 months later we were married. At age 43 and after using invitro fertilization we were lucky to bring our son, Rocky, into the world. I quit my job as an event manager at a large bank to be a stay-at-home mom. That turned into becoming the Fundraising Chair for pre-school, elementary school, PTA President, Community Coordinator, etc. I was always organizing something. When my son started middle school he asked that I not volunteer at school anymore, I was "more popular" than he! So, I decided to reinvent myself. I became a certified etiquette trainer and built a business where my clients were 8-15 years of age. I took over a local networking chapter and met amazing women entrepreneurs. I thought I was a joke compared to their big business ventures. At a conference I attended I didn't even want to tell people what I did. When they played a video compilation of women business leaders, I heard Sarah Blakley state, "One day I woke up and asked myself, 'What am I good at?' Sales, now I need a product." At that point I asked myself, what I am good at, Events! Caruso Signature Events was born. I never looked back. Then in 2020 when my business was reaching a peak, everything changed, and events disappeared. I then decided to take a something I was doing on the side and make it my main focus. Academy4Speakers was born to help speakers learn the "business" of speaking so they can Maximize their Impact, Monetize their message and build a community of raving fans. 2020 changed my life and my business and I am very thankful for it.

Example Talks

"Speaking, It’s a Business"

If you are not looking at your speaking career as a business, you will not get the impact you are looking for. After spending 30+ years in the back of the room producing events, I know the mistakes speakers make, mistakes I want to share with you. After hearing this presentation, you will know:
1. How to stand out in the seam of sameness so you can get booked.
2. What questions to ask before you step on stage
3. How to look like the seasoned professional so you are taken seriously

I want to get paid to speak!

That is a line that I hear all the time from speakers. Did you know that you can build a bigger and more successful business when you Pay Yourself to speak.By offering your products and services from the stage rather than simply getting paid to speak provides a dynamic platform for direct engagement and allows you to build a community of raving fans. By paying yourself through stage offerings, you maximize both financial returns and the impact of your message. You will learn:

1. What it means to Pay to Play?
2. The 6 different types of stages; what they mean.
3. How Your ROI will impact what type of stage is right for you

Topics/Keywords

conference speaker speaker engaging public speaker event production business coach

Featured Video

I am willing to travel more than 100 miles
Yes
Everything is negotiable

Best Story

After spending years and years as an event producer, the one thing I see over and over again, are people hoping to find "the one answer" that will change everything in their business. But what makes me so sad is the answers are right there in front of them, but they don't see it. That answer is ACTION. They don't take action. What good is going to conferences, self-help retreats, live & virtual events, sitting for hours taking notes, asking questions only to walk out the door and not use one thing you learned. I like to call myself an Action Hero; not in the Marvel save the world sense. But the person who takes action on the information learned. What good is spending all that time and energy, as well as money, only to put the notebook on the shelf and not use one thing learned that could move your business or your life forward. I have built my events on this exact premise. I only ask speakers onto my stage that share actionable tips my audience can use immediately when they get back to the office. I love a good workshop so that the action can takes place right there in the room. If you are wondering why your business is not growing or you are not getting the results you want when you step off the stage; maybe you need to become an Action Hero in your own life. Put on whatever cape feels good, pull out all those notebooks and review the information you learned. Sit down and set to-do items for the month, week and day that all move you toward the ultimate goal for each quarter and most importantly for the year. Stop looking for others to save you and start saving yourself. I know it can be done, because I have been there, done that and now I'm reaping the rewards. You know you have it in you, so top making excuses, get out of your head and start working.

Origin Story

I was married late in life, age 40. Now that might not be late to most, but in my Italian family it was late. My mother thought I would never settle down. But ultimately, I found the love of my life through video dating. This is before we had dating apps. I met him and a year later we were engaged, 6 months later we were married. At age 43 and after using invitro fertilization we were lucky to bring our son, Rocky, into the world. I quit my job as an event manager at a large bank to be a stay-at-home mom. That turned into becoming the Fundraising Chair for pre-school, elementary school, PTA President, Community Coordinator, etc. I was always organizing something. When my son started middle school he asked that I not volunteer at school anymore, I was "more popular" than he! So, I decided to reinvent myself. I became a certified etiquette trainer and built a business where my clients were 8-15 years of age. I took over a local networking chapter and met amazing women entrepreneurs. I thought I was a joke compared to their big business ventures. At a conference I attended I didn't even want to tell people what I did. When they played a video compilation of women business leaders, I heard Sarah Blakley state, "One day I woke up and asked myself, 'What am I good at?' Sales, now I need a product." At that point I asked myself, what I am good at, Events! Caruso Signature Events was born. I never looked back. Then in 2020 when my business was reaching a peak, everything changed, and events disappeared. I then decided to take a something I was doing on the side and make it my main focus. Academy4Speakers was born to help speakers learn the "business" of speaking so they can Maximize their Impact, Monetize their message and build a community of raving fans. 2020 changed my life and my business and I am very thankful for it.

I am willing to travel more than 100 miles
Yes
Everything is negotiable

Example Talks

"Speaking, It’s a Business"

If you are not looking at your speaking career as a business, you will not get the impact you are looking for. After spending 30+ years in the back of the room producing events, I know the mistakes speakers make, mistakes I want to share with you. After hearing this presentation, you will know:
1. How to stand out in the seam of sameness so you can get booked.
2. What questions to ask before you step on stage
3. How to look like the seasoned professional so you are taken seriously

I want to get paid to speak!

That is a line that I hear all the time from speakers. Did you know that you can build a bigger and more successful business when you Pay Yourself to speak.By offering your products and services from the stage rather than simply getting paid to speak provides a dynamic platform for direct engagement and allows you to build a community of raving fans. By paying yourself through stage offerings, you maximize both financial returns and the impact of your message. You will learn:

1. What it means to Pay to Play?
2. The 6 different types of stages; what they mean.
3. How Your ROI will impact what type of stage is right for you

Topics/Keywords

conference speaker speaker engaging public speaker event production business coach