Member since January 2025
Lisa Saurs is the Director of Marketing with Carlton PR and Marketing, and Innovation Women. At CPRM, Lisa leads strategic marketing operations for a variety of marketing clients, from small to mid-sized businesses, conferences, nonprofits, and others. Her speciality is Analytics and Optimization, seeking ways to automate and improve communication between departments. She has an MS in Digital Marketing, with certifications in AI Optimization, Data Visualization, and various martech implementations.
Lisa volunteers as the Director of Partnerships for Raíces Cyber Org, and WiCyS, where she is the Event Lead for the People with Disabilities and Caregivers affiliate. Before that, she was the Director of Marketing and Media with CyberSN and Secure Diversity for 7 years. There she was a Founding member of the Day of Shecurity conference team, helping hundreds of technical speakers take stages online and in-person.
Lisa has supported, planned, and organized hundreds of cybersecurity talks, webinars, and conferences - her favorite are those that bring students and the new-to-cyber together with senior practitioners and industry leaders. She has an MS in Digital Marketing, and a BA in Women’s Studies. She is web development and social media certified, and also a first-generation college graduate. Since 2019, she has lived Central Illinois with her husband. In her free time she loves taking walks around the lake near her home, reads romantasy books, playing the trumpet, and working in her midwest gardens.
Well-run events, digital media, hand-made art, romantasy genre books, stories with heart, teams with inclusion, empowering women. Animal lover!
Driven by a passion for connecting brands with their audiences, Lisa is dedicated to exploring the latest trends in digital marketing and social media. She firmly believes that effective marketing not only drives sales but also fosters genuine relationships between brands and consumers. Her commitment to continuous learning and adaptation in the fast-paced marketing world reflects her desire to empower others through knowledge and innovative strategies.
In 2012, I got hired on a beach to run a marketing department. I was a nascent marketer with no idea what I was in for. That gig turned into leading a cybersecurity recruiting teams' marketing operations for nearly ten years, while building a world-class, multimillion dollar brand. So many lessons were learned in the line of fire, but then in 2020, I went to grad school to fill in the gaps. I love this story because I called my shot, took it, and then made the basket.
"What are people getting paid to do on Facebook?"
This question prompted a career pivot at 30 into digital marketing. I loved the idea of working in marketing, but had no idea how to specialize. Fast forward 10 (or so) years, and I have now had the opportunity to lead marketing teams and campaigns through so many exciting campaigns and mediums. From live conferences, to webinars, or website design, email marketing, SEO, keyword planning and more - I love nerding out on marketing projects! Those early experiences fueled her ambition to become a thought leader in the marketing space, ultimately leading to my current role as Marketing Director.
The question is no longer what we can do with AI-tools, but how much. Among so many tools and platforms, it can feel like the blind leading the deaf and dumb - if you don't have a plan. Dirigible digital marketing is all about learning how to steer the ship and not get blown out to sea. The sinkhole of costs, implementation challenges, and adoption issues can leave marketing teams answering for a lot of spend, without many results. As a Digital Marketing Consultant, Lisa Saurs can help demystify your marketing strategy and suggest the types of tools to get - and the tools to skip, for AI optimization. These tools aren't going to replace smart marketers; they will be used by them!
Attendees will learn:
There are a million ways to "do marketing" but you can't judge what you can't measure, which means only the measurable marketing activities matter! This talk walks marketing associates and stakeholders through the basics of setting up a marketing dashboard, including: what needs to be tracked, which analytics matter, and how to discern your actionable activities from the vanity metrics. In the game of being seen and found, tracking your visibility is more important than ever before and I can help you understand what you watch to hit your goals.
The cybersecurity community, while numbering in the millions, is actually very “small” when it comes to reputations, but in an increasingly connected and socially enabled workforce, it’s nearly impossible to experience rapid career success without a standout personal brand. This talk discusses the ways that someone from the cybersecurity community can create a personal brand in a few easy steps. Thanks to new technology solutions, there are now easy ways to use automation to take control of your professional narrative. This talk helps those seeking to current companies, change job roles, get accepted for more talks, and get discover ways to use social media for career development.
Harnessing our marketing superpowers, the marketing consultants by day, and women's visibility champions by night, Innovation Women, is now offering the best of both worlds! Build a professional marketing engine that gets you booked!
Send QueryIn 2012, I got hired on a beach to run a marketing department. I was a nascent marketer with no idea what I was in for. That gig turned into leading a cybersecurity recruiting teams' marketing operations for nearly ten years, while building a world-class, multimillion dollar brand. So many lessons were learned in the line of fire, but then in 2020, I went to grad school to fill in the gaps. I love this story because I called my shot, took it, and then made the basket.
"What are people getting paid to do on Facebook?"
This question prompted a career pivot at 30 into digital marketing. I loved the idea of working in marketing, but had no idea how to specialize. Fast forward 10 (or so) years, and I have now had the opportunity to lead marketing teams and campaigns through so many exciting campaigns and mediums. From live conferences, to webinars, or website design, email marketing, SEO, keyword planning and more - I love nerding out on marketing projects! Those early experiences fueled her ambition to become a thought leader in the marketing space, ultimately leading to my current role as Marketing Director.
The question is no longer what we can do with AI-tools, but how much. Among so many tools and platforms, it can feel like the blind leading the deaf and dumb - if you don't have a plan. Dirigible digital marketing is all about learning how to steer the ship and not get blown out to sea. The sinkhole of costs, implementation challenges, and adoption issues can leave marketing teams answering for a lot of spend, without many results. As a Digital Marketing Consultant, Lisa Saurs can help demystify your marketing strategy and suggest the types of tools to get - and the tools to skip, for AI optimization. These tools aren't going to replace smart marketers; they will be used by them!
Attendees will learn:
There are a million ways to "do marketing" but you can't judge what you can't measure, which means only the measurable marketing activities matter! This talk walks marketing associates and stakeholders through the basics of setting up a marketing dashboard, including: what needs to be tracked, which analytics matter, and how to discern your actionable activities from the vanity metrics. In the game of being seen and found, tracking your visibility is more important than ever before and I can help you understand what you watch to hit your goals.
The cybersecurity community, while numbering in the millions, is actually very “small” when it comes to reputations, but in an increasingly connected and socially enabled workforce, it’s nearly impossible to experience rapid career success without a standout personal brand. This talk discusses the ways that someone from the cybersecurity community can create a personal brand in a few easy steps. Thanks to new technology solutions, there are now easy ways to use automation to take control of your professional narrative. This talk helps those seeking to current companies, change job roles, get accepted for more talks, and get discover ways to use social media for career development.
