Ellen Williams

CEO at The Salient Strategist

Member since June 2022

Leadership

Magnolia, TX, USA

Biography

Ellen Williams helps leaders create time for what matters by becoming more present, intentional, and open to change.

Drawing on 30 years in technology, business analysis, and entrepreneurship, she brings a practical perspective to the relationship between how people lead and how work gets done.

As CEO and Founder of The Salient Strategist, the author behind Creating Time, and the host of the Time To Press Pause Podcast. Ellen challenges audiences to examine habits, question assumptions, and explore new approaches to leadership. Her engaging presentations connect pausing, listening, unlearning, and progress from presence; leading to clearer decisions and more effective teams.

Passion

My passion is helping leaders navigate change by creating the time and clarity to lead with intention. Throughout my career in technology, business transformation, and entrepreneurship, I’ve seen how easily the demands of getting things done can crowd out the attention people need.

I care about helping leaders recognize those moments—to pause, listen closely, and understand what’s happening before deciding what comes next. When leaders are present, they can communicate more clearly, build trust, and give their teams the support and accountability they need to succeed.

Best Story

How to be present by listening to yourself.

When my kids were young, we had a routine around dinner. I cooked, and they were supposed to set the table.

“Set the table.”

“OK, Mom.”

Five minutes later: “Could you please set the table?”

“OK, Mom.”

A few minutes later: “Come on, it’s almost time for dinner. Please set the table now.”

“OK, Mom.”

You can probably hear where this is going.

Eventually, I would reach my loudest, most frustrated version of “GET UP AND SET THE TABLE NOW!” And my three kids would appear from the living room and set the table.

Until one day, I actually heard myself.

Why am I yelling so loudly? Why do I do this every day? This wasn’t the person I wanted to be.

So I decided to stop yelling.

That sounds lovely, doesn’t it? Unfortunately, deciding to change and changing are two different things.

The next day, I started down the same path. But just before I reached my loudest level, I recognized the feeling. I remembered that I didn’t want to do this anymore.

I stopped one level earlier.

Over the following days, I started recognizing the frustration sooner. But my kids still weren’t getting up.

That’s when I realized we had all learned this routine. I had learned to repeat myself until I yelled. They had learned to wait until I did.

I had helped create the very behavior that frustrated me.

We needed to unlearn it together.

I started telling them that I didn’t want to yell, but I was getting close. That helped them recognize where we were in the familiar routine and respond sooner. As I learned to interrupt my reaction earlier, they learned they didn’t have to wait for my loudest voice.

It took practice, repetition, and cooperation. Eventually, “Please set the table” led to the table being set.

We did it together.

As leaders, we can become so focused on getting other people to change that we overlook the habits we’ve developed together. We repeat instructions. We take work back. We step in whenever someone hesitates. Over time, everyone learns their part.

Being present helps us notice that pattern and question our own role in it. Then we can bring the team into the conversation: What keeps happening? How are we each contributing? What could we do differently?

I could decide to change my approach, but creating a better dinner routine required all of us. The same is true in leadership. Unlearning starts with a willingness to examine what we do. Collaboration helps us practice something better.

Origin Story

I’ve spent much of my career helping people work more effectively. With over 30 years in technology, business analysis, and entrepreneurship, that has meant asking questions, untangling processes, and helping organizations connect what they want to accomplish with how work actually gets done.
Along the way, I’ve learned how much leadership shapes the outcome.

A process can look excellent on paper and still leave people frustrated. Technology can offer extraordinary capabilities while adding complexity to someone’s day to day. A leader can have the best intentions while missing what their team needs because they’re too busy preparing an answer to hear the whole question.
That last observation applies to me as well.

Throughout my career, as both an entrepreneur and an employee, I’ve experienced a wide range of leadership styles. My own approach continues to evolve. I value responsibility, follow-through, and accountability. I’ve also learned to pay closer attention to the person doing the work—their perspective, circumstances, strengths, and the support they need to succeed.

That requires presence. It requires a willingness to pause, listen, and question something that may have worked well for years.

Those lessons are at the heart of my book, Creating Time; The Key to Productivity to Peace.

For me, creating time begins with examining how we think, lead, and respond. When we rush into decisions, hold tightly to familiar approaches, or assume we already understand, we can create more work for ourselves and everyone around us. Pausing gives us room to notice what we’ve missed and choose our next step with greater clarity.

Today, through The Salient Strategist, speaking opportunities, and my podcast - Time To Press Pause, I help leaders explore what that looks like in everyday practice.
How do we give someone our full attention?
How do we invite honest feedback and sit with what we hear?
How do we recognize when experience is helping us and when it is keeping us attached to an outdated belief?

My presentations combine practical business experience, personal reflection, and exercises that give audiences an opportunity to examine their own habits. We explore focus, listening, observation, and unlearning, with an emphasis on actions participants can bring into their next conversation or decision.

I want people to leave with a clearer understanding of how they lead and the confidence to try something different.

Creating time starts with being present enough to recognize what deserves your focus.

Example Talks

The ESG Show #11 - Measurement of ESG and Scopes 1, 2 and 3

How we can use data in our decision-making processes to ensure our ESG strategies are effective and authentic?
https://www.youtube.com/watch?v=yKKobRZRmrE

Shark Bite Biz Vodcast - Talking About Selecting Technology and Sustainability

Finding a new tech solution is tough. Trying to find one that also helps with your carbon footprint, tougher. Shark Bite Biz's David Strausser chats with fellow Forbes Business Development Council Member, Ellen Williams, chatting about the works she does selling SalesForce with Orion Global Solutions.

https://www.youtube.com/watch?v=_8IHISD-SOc

Sustainability and ESG in Corporate America

In this podcast, Actionable ESG™️ Talks series, brought to you by AKFI (Actionable Knowledge Foundation Institute), we discussed:
• A perspective on the current state of digital transformation and ESG
• How to transition by focusing on People, Process, Technology, Sustainability
• Sustainability and Scope 3 reporting challenges
• Governance for diversity

https://www.linkedin.com/video/event/urn:li:ugcPost:6954645476059099136/

How Remote Work Impacts DEI

In this webinar from Breaking the Glass, the panel of experts discusses how companies can use working remotely as a vehicle for creating greater diversity in their workforce.

https://www.youtube.com/watch?v=Eohmxg0EfWg

Did You Know That? Podcast titled: What Do You Know About Data.

Ellen Williams doesn’t like wasting data. She knows the value contained in those bits and bytes, and she knows how to extract that value. (You don’t get the moniker, The Data Chick, for nothing.) On episode 2021:3 of Did You Know That? Ellen and I talk about data, what companies can do with it, and why they don't do anything with it (most of the time). The conversation is a good reminder that the service/product you produce isn’t the only valuable element of your business.

https://www.youtube.com/watch?v=pNd_Teao5Qo

Topics/Keywords

sustainability business process improvement business strategy keynote panelist moderator strategy female founder entrepreneur leadership the future of leadership processes being present work life harmony and time management time abundance

Featured Video

I am willing to travel up to 100 miles
Yes
I generally get paid for speaking but make exceptions

Best Story

How to be present by listening to yourself.

When my kids were young, we had a routine around dinner. I cooked, and they were supposed to set the table.

“Set the table.”

“OK, Mom.”

Five minutes later: “Could you please set the table?”

“OK, Mom.”

A few minutes later: “Come on, it’s almost time for dinner. Please set the table now.”

“OK, Mom.”

You can probably hear where this is going.

Eventually, I would reach my loudest, most frustrated version of “GET UP AND SET THE TABLE NOW!” And my three kids would appear from the living room and set the table.

Until one day, I actually heard myself.

Why am I yelling so loudly? Why do I do this every day? This wasn’t the person I wanted to be.

So I decided to stop yelling.

That sounds lovely, doesn’t it? Unfortunately, deciding to change and changing are two different things.

The next day, I started down the same path. But just before I reached my loudest level, I recognized the feeling. I remembered that I didn’t want to do this anymore.

I stopped one level earlier.

Over the following days, I started recognizing the frustration sooner. But my kids still weren’t getting up.

That’s when I realized we had all learned this routine. I had learned to repeat myself until I yelled. They had learned to wait until I did.

I had helped create the very behavior that frustrated me.

We needed to unlearn it together.

I started telling them that I didn’t want to yell, but I was getting close. That helped them recognize where we were in the familiar routine and respond sooner. As I learned to interrupt my reaction earlier, they learned they didn’t have to wait for my loudest voice.

It took practice, repetition, and cooperation. Eventually, “Please set the table” led to the table being set.

We did it together.

As leaders, we can become so focused on getting other people to change that we overlook the habits we’ve developed together. We repeat instructions. We take work back. We step in whenever someone hesitates. Over time, everyone learns their part.

Being present helps us notice that pattern and question our own role in it. Then we can bring the team into the conversation: What keeps happening? How are we each contributing? What could we do differently?

I could decide to change my approach, but creating a better dinner routine required all of us. The same is true in leadership. Unlearning starts with a willingness to examine what we do. Collaboration helps us practice something better.

Origin Story

I’ve spent much of my career helping people work more effectively. With over 30 years in technology, business analysis, and entrepreneurship, that has meant asking questions, untangling processes, and helping organizations connect what they want to accomplish with how work actually gets done.
Along the way, I’ve learned how much leadership shapes the outcome.

A process can look excellent on paper and still leave people frustrated. Technology can offer extraordinary capabilities while adding complexity to someone’s day to day. A leader can have the best intentions while missing what their team needs because they’re too busy preparing an answer to hear the whole question.
That last observation applies to me as well.

Throughout my career, as both an entrepreneur and an employee, I’ve experienced a wide range of leadership styles. My own approach continues to evolve. I value responsibility, follow-through, and accountability. I’ve also learned to pay closer attention to the person doing the work—their perspective, circumstances, strengths, and the support they need to succeed.

That requires presence. It requires a willingness to pause, listen, and question something that may have worked well for years.

Those lessons are at the heart of my book, Creating Time; The Key to Productivity to Peace.

For me, creating time begins with examining how we think, lead, and respond. When we rush into decisions, hold tightly to familiar approaches, or assume we already understand, we can create more work for ourselves and everyone around us. Pausing gives us room to notice what we’ve missed and choose our next step with greater clarity.

Today, through The Salient Strategist, speaking opportunities, and my podcast - Time To Press Pause, I help leaders explore what that looks like in everyday practice.
How do we give someone our full attention?
How do we invite honest feedback and sit with what we hear?
How do we recognize when experience is helping us and when it is keeping us attached to an outdated belief?

My presentations combine practical business experience, personal reflection, and exercises that give audiences an opportunity to examine their own habits. We explore focus, listening, observation, and unlearning, with an emphasis on actions participants can bring into their next conversation or decision.

I want people to leave with a clearer understanding of how they lead and the confidence to try something different.

Creating time starts with being present enough to recognize what deserves your focus.

I am willing to travel up to 100 miles
Yes
I generally get paid for speaking but make exceptions

Example Talks

The ESG Show #11 - Measurement of ESG and Scopes 1, 2 and 3

How we can use data in our decision-making processes to ensure our ESG strategies are effective and authentic?
https://www.youtube.com/watch?v=yKKobRZRmrE

Shark Bite Biz Vodcast - Talking About Selecting Technology and Sustainability

Finding a new tech solution is tough. Trying to find one that also helps with your carbon footprint, tougher. Shark Bite Biz's David Strausser chats with fellow Forbes Business Development Council Member, Ellen Williams, chatting about the works she does selling SalesForce with Orion Global Solutions.

https://www.youtube.com/watch?v=_8IHISD-SOc

Sustainability and ESG in Corporate America

In this podcast, Actionable ESG™️ Talks series, brought to you by AKFI (Actionable Knowledge Foundation Institute), we discussed:
• A perspective on the current state of digital transformation and ESG
• How to transition by focusing on People, Process, Technology, Sustainability
• Sustainability and Scope 3 reporting challenges
• Governance for diversity

https://www.linkedin.com/video/event/urn:li:ugcPost:6954645476059099136/

How Remote Work Impacts DEI

In this webinar from Breaking the Glass, the panel of experts discusses how companies can use working remotely as a vehicle for creating greater diversity in their workforce.

https://www.youtube.com/watch?v=Eohmxg0EfWg

Did You Know That? Podcast titled: What Do You Know About Data.

Ellen Williams doesn’t like wasting data. She knows the value contained in those bits and bytes, and she knows how to extract that value. (You don’t get the moniker, The Data Chick, for nothing.) On episode 2021:3 of Did You Know That? Ellen and I talk about data, what companies can do with it, and why they don't do anything with it (most of the time). The conversation is a good reminder that the service/product you produce isn’t the only valuable element of your business.

https://www.youtube.com/watch?v=pNd_Teao5Qo

Topics/Keywords

sustainability business process improvement business strategy keynote panelist moderator strategy female founder entrepreneur leadership the future of leadership processes being present work life harmony and time management time abundance