Christine Carlo George talks with her hands. Blame the Italian
heritage. She tells stories with her whole body and her wide eyes.
Once, on a beach in Sardegna, her teenage son told her that her
storytelling was "over the top." She wasn't acting. She was just
fully, unapologetically herself. And that, she'll tell you, is the whole
point.

Christine is a brand and marketing strategist who teaches entrepreneurs to step into their
"weird." She believes your biggest attraction factor is the uncovered, unedited, true version of
you. The thing you've spent years trying to smooth over, tone down, or straighten out is your
greatest asset. For Christine, that thing was her curls. For her clients, it's whatever they've been
hiding, and it's usually the reason people remember them.

She's the Founder of Post & Beam Creative as well as the Host of the Know Like Trust
for Real Estate podcast, which earned her a spot as an Inman News Marketing All-Star and a
finalist for the Inman Innovator Awards. She's a nationally recognized speaker, an Inman News
Contributor, and a sought-after consultant who helps entrepreneurs and small business owners
stand out in a sea of sameness.

“Your Weird if Your Wealth” is George’s signature talk for her speaking and workshops.
Her philosophy is simple and a little contrarian: you don't win your dream clients by polishing
every post or performing a version of yourself you think they want. You win them by letting
them see you. Because when they see you, they see themselves in you and connect with you.
When they connect, they trust. And when they trust, they choose you.

Christine's reputation is built on decades of real experience, working across real estate
franchising, brokerage, and consumer packaged goods at Fortune 500 companies like Nestlé and
Procter & Gamble. She has studied how the biggest brands in the world build recognition and
loyalty, and translated those lessons for the individual. After uncovering the weird that makes her
clients memorable, she then builds the marketing strategy that amplifies it. The results back it up.
Agents who work with Christine grow their business by an average of 40%.

Her own weird shows up on stages across North America, where she's known for her
physicality and her point of view. She's commanded rooms at Inman Connect NY, WomanUP!
for the California Association of REALTORS, RE/MAX, Kathleen Black International, and
Inside Real Estate. She's an ambassador and educator inside Katie Lance Consulting's
#GetSocialSmart Academy, a community of 800 real estate professionals learning to grow
through social media.

Christine’s entrepreneurial spirit led her to her latest endeavor. She is a co-founder and
investor in BKeeperAI, a text-based, AI-powered expense tracking platform, designed to give
entrepreneurs back their time and sanity around their finances. She's putting her own capital and
her own brand behind it, which tells you she practices exactly what she preaches: bet on yourself,
and build the thing only you can build.

A yogi and former yoga teacher, Christine is grounded and present, and always paying
attention to what's underneath the surface. She's also a recovering "DIY" Gen Xer, still
unlearning the belief that she has to carry it all alone and learning, instead, that we were built to
rise in community. Christine lives in Greater Boston with her husband and son, where she
embarrasses her teenager daily with kitchen dancing and unfiltered conversations about life's
lessons. Because being fully yourself, quirks and all, isn't a liability. It's a magnet.